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Senior Product Manager (2years)



Bucharest, Romania
Posted on Tuesday, April 23, 2024

🔊 Calling all innovators, disruptors, and dreamers!

Join L’Oréal, the world's #1 beauty company present in over 150 markets. For over 100 years, we’ve been transforming, fueled by data, tech, innovation, and science. Together, we solve complex challenges at scale, while staying true to our commitments to society and the planet.

This could be the beginning of an unbelievable journey. Career possibilities are endless – and YOU are in the driving seat.

🦾 What’s in it for you?

At L’Oréal, our pioneeristic and agile spirit keeps us interconnected with all métiers, all the time. Forget silos: L’Oréal allows you to be part of an immersive eco-system designed to develop expertise and accelerate your growth.

Ready to shape and disrupt the future of beauty? At L’Oréal you will be asked to go beyond the ordinary and challenge the status quo.

What do we expect from you? Be innovative, bring unexpected ideas, push the boundaries, and contribute to solving complex challenges!


  • Own the brand patrimony, guarantee the brand identity: ensure that all actions are in line with the sense of purpose while nourishing the brand
  • Define the strategic directions and the 3-year marketing plan, guide portfolio priorities (new launches, pillar products’ renewal and animation of core catalogue)
  • Influence the B-to-B strategy working hand-in-hand with commercial and education team, lead the roll-out of material (service, advice, etc.)
  • Steer the collection and analysis of consumer and market insights, share findings with the zone to ensure the consistency of new product development with the country’s needs
  • Take ownership of international launches and create the right angle of attack locally to build integrated, engaging consumer brand experiences locally. Supervise the entire development process and the respect of deadlines
  • Manage the budget (sales forecast; price strategy, profitability of the brand, P&L, etc.)
  • Lead the marketing mix strategies (IMC/360/Digital/Retail) and the adaptation of communication (imagery, digital, point of sales)
  • Co-create together with A&I Manager and O+O Manager the activations and go to market concepts
  • Mobilise other departments (sales, logistic, education, etc. ) and partner agencies to develop a broader business strategy
  • Define clear messages to present to top management and accompany the teams in the preparation of meetings
  • Build, develop and manage your team, train them and develop their marketing expertise and know-how

Brand strategy and plan:

  • Defines annual brand plan, incl. launches, marketing mix strategy, education, commercial, Go to market
  • Owns growth strategies in all channels
  • Ensures consistency of tone of voice and promotions across online and offline channels

Brand and Marketing expertise:

  • Is the expert of the brand with an in-depth understanding of consumer/customer and market facts as well as trends and insights
  • Manages the end-to-end marketing process, based on their marketing expertise

Brand performance:

  • Owns, Builds and follows brand P&L
  • Owns all key brand metrics e.g. turnover, market share, brand equity
  • Coordinates with key stakeholders in country and zone to ensure growth of the overall brand

Team management:

  • Managing and coaching the team


  • Marketing experience, minimum 3 years
  • Strategic thinker, knowing market’s and brand’s issues
  • Excellent knowledge of the end-to-end marketing process
  • Obsessed with customer and consumer centricity
  • Understanding of P&L drivers and how to drive action plans
  • Excellent analytical skills
  • Strong influencing skills : build and sustain excellent relationships with both internal stakeholders and clients
  • Excellent communication skills with the ability to influence and drive change through collaboration
  • Management experience is a plus


  • Monthly salary
  • 25 days annual leave
  • Meal tickets
  • Health & Life Insurance
  • Laptop and smartphone
  • Friendly and dynamic work atmosphere in the diverse environment of the market beauty leader;
  • Unlimited access to the L’Oréal “MyLearning Platform” to boost your competencies development
  • 2 days per week massage in the office
  • 1 day per week of fruits in the office
  • Cherry on the cake: products from our brands’ portfolio on special occasions;
  • Smart working: up to 2 days of remote working per week;
  • Access to the L'Oréal Share&Care package (FIT Onboarding Plan, Career Coaching, Psychological Support, etc.);

If this sounds awesome and you think that there might be a fit, apply now!

How the recruitment process looks like:

  • Online application (we advise you to upload an updated CV indicating when you would be available to start).
  • First interview with the HR team to understand your profile and your expectations. We have got a handy guide to supercharge your interview prep and steer your professional journey.
  • Meeting with the business and with your potential future manager to discover in detail the mission designed for you!

Last but not least, some things you must know:

1. We love to be the first at L'Oréal. You will get endless autonomy to propose, experiment, take risks and ensure that we stay at fore front of everything.

2. The beauty industry is changing! We are leading the way and you will be shaping the revolution.

We are not going to lie, the pace will be intense. We'll rapidly innovate! This also means that you'll be learning faster than anyone else in the industry.

3. We have the resources, the focus, and a large enough user base to experiment with any ideas we can come up with. And you're going to be right in the thick of it.

#beautythatmovestheword #JoinUsAtLoreal