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Product Manager - Kiehl's

Loreal

Loreal

Product
Petaling Jaya, Selangor, Malaysia
Posted on Thursday, May 2, 2024

As the Product Manager for Kiehl's Division:

Key Responsibilities:

Proposing, planning, managing & executing marketing plans & activities according to brand strategy to meet brand & organization goals & objectives

Managing A&P budget efficiently according to priority

Identifying opportunities and gaps for the brand based on data analysis / research

Planning & organizing new product launches & implement planned activations relevant to brand image & strategy

Manage & liaise with internal & external business partners on planning & execution of communication & promotional campaigns within timeline

Ongoing compilations & reviewing of competitors’ marketing activities

Ensure monthly sales forecast accuracy is meeting KPI

Preparing monthly business meetings with presentation on business updates, market insights & upcoming plans with clear key messages for senior management

Working hand-in-hand with retail & education team to ensure proper roll-out of materials, services, advices, etc

Required Skills / Experience / Competencies:

MARKET & CONSUMER INSIGHT

Identifies market drivers

Translates trends and consumer knowledge into meaningful insights

BRAND DEVELOPMENT

Thinks brand strategy

Imagines disruptive products & services

Develops integrated campaigns that work

Integrates shopper expertise

ACTIVATION EXCELLENCE

Delivers excellence with agility and rigor

Integrates sustainable, business consciousness

Proficiency in Microsoft Office