Senior Product Manager - Maybelline New York
Loreal
This job is no longer accepting applications
See open jobs at Loreal.See open jobs similar to "Senior Product Manager - Maybelline New York" Imagine.A / Main responsibilities
Orchestrate the launches and push growth of pillar products and categories to contribute to continued growth for the brand and the consumer relationship.
- Collect and analyze consumer and market insights and competition strategies to make recommendations to management.
- Plan and implement new launches, maintain growth in pillar products and animate core catalogue.
- Propose and monitor marketing mix strategies (IMC/360/Digital/Retail) to build integrated, engaging consumer brand experiences.
- Adapt communication material (imagery, digital, point of sale)
- Mobilize and work with other departments (sales, logistic, education, etc. ) and partner agencies to build broader business strategy;
- Make recommendations to management on the category based on own expertise of the consumer, market and competitors (launch analysis, strategic memo, etc.)
- Manage A&P budget and sale forecast.
- Effectively prepare clear messages for senior management
- Make recommendations on media, implement media and promotion plans and ensure implementation of trade marketing plan.
B / Requirements
- At least 5 years in relevant position. Prefer experience in FMCG
- Strong skill and mindset of brand building
- Strong background in product management and digital marketing
- Strong analysis skill, good presentation and communication skills (with internal and external partners)
- Driving attitude and demonstrates entrepreneurship
- Good sense of beauty and fashion
- Strong interest in Make-up
PROFESSIONAL & TECHNICAL COMPETENCIES
MARKET & CONSUMER INSIGHT
• Identifies market drivers
• Translates trends and consumer knowledge into meaningful insights
BRAND DEVELOPMENT
• Thinks brand strategy
• Imagines disruptive products & services
• Develops integrated campaigns that work
• Integrates retail & shopper expertise
ACTIVATION EXCELLENCE
• Delivers excellence with agility and rigor
• Integrates sustainable, business consciousness
COLLABORATIVE LEADERSHIP
• Creates collaboration for bigger success
• Shares & leverages best practices
TEAM LEADERSHIP
• Inspiring and motivating team members to give the best performance
• Visionary and strategic thinking to guide team through ambiguous context.
This job is no longer accepting applications
See open jobs at Loreal.See open jobs similar to "Senior Product Manager - Maybelline New York" Imagine.