A / Main responsibilities

Orchestrate the launches and push growth of pillar products and categories to contribute to continued growth for the brand and the consumer relationship.

• Collect and analyze consumer and market insights and competition strategies to make recommendations to management.
• Plan and implement new launches, maintain growth in pillar products and animate core catalogue.
• Propose and monitor marketing mix strategies (IMC/360/Digital/Retail) to build integrated, engaging consumer brand experiences.
• Adapt communication material (imagery, digital, point of sale)
• Mobilize and work with other departments (sales, logistic, education, etc. ) and partner agencies to build broader business strategy;
• Make recommendations to management on the category based on own expertise of the consumer, market and competitors (launch analysis, strategic memo, etc.)
• Manage A&P budget and sale forecast.
• Effectively prepare clear messages for senior management
• Make recommendations on media, implement media and promotion plans and ensure implementation of trade marketing plan.

B / Requirements

• At least 5 years in relevant position. Prefer experience in FMCG
• Strong skill and mindset of brand building
• Strong background in product management and digital marketing
• Strong analysis skill, good presentation and communication skills (with internal and external partners)
• Driving attitude and demonstrates entrepreneurship
• Good sense of beauty and fashion
• Strong interest in Make-up

PROFESSIONAL & TECHNICAL COMPETENCIES

MARKET & CONSUMER INSIGHT

• Identifies market drivers

• Translates trends and consumer knowledge into meaningful insights

BRAND DEVELOPMENT

• Thinks brand strategy

• Imagines disruptive products & services

• Develops integrated campaigns that work

• Integrates retail & shopper expertise

ACTIVATION EXCELLENCE

• Delivers excellence with agility and rigor

• Integrates sustainable, business consciousness

COLLABORATIVE LEADERSHIP

• Creates collaboration for bigger success

• Shares & leverages best practices

TEAM LEADERSHIP

• Inspiring and motivating team members to give the best performance

• Visionary and strategic thinking to guide team through ambiguous context.