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[TRAPAC] - Product Manager, Skincare

Loreal

Loreal

Product
Singapore
Posted on Monday, June 3, 2024

Key Job Accountabilities:

Orchestrate the launches and push growth of pillar products, to contribute to continued growth for the brand and the consumer relationship.

  • Collect and analyze consumer and market insights and competition strategies to make recommendations to management
  • Implement new launches, maintain growth in pillar products and animate core catalogue
  • Propose and monitor marketing mix strategies (IMC/360/Digital/Retail) to build integrated, engaging consumer brand experiences
  • Adapt communication material (imagery, digital, point of sale)
  • Mobilize and work with other departments (sales, logistic, education, etc. ) and partner agencies to build broader business strategy; meet the deadlines
  • Make recommendations to management on the category based on own expertise of the consumer, market and competitors (launch analysis, strategic memo, etc.)
  • Manage A&P budget and ensure sales forecast accuracy
  • Effectively prepare clear messages for senior management

Key Skills:
Market & Consumer Insight

  • Identifies market drivers
  • Translates trends and consumer knowledge into meaningful insights

Brand Development

  • Thinks brand strategy
  • Imagines disruptive products & services
  • Develops integrated campaigns that work
  • Integrates retail & shopper expertise

Activation Excellence

  • Delivers excellence with agility and rigor
  • Integrates sustainable, business consciousness

Collaborative Leadership

  • Creates collaboration for bigger success
  • Shares & leverages best practices

Requirements:

  • University graduated or above, preferable in Business, Marketing or related discipline
  • Minimum 3 years of relevant marketing experience (candidates with more years of experience may be considered for Senior role)
  • Good knowledge of beauty products/categories
  • Experienced in research and market data analysis
  • Knowledge of travel retail dynamics/environment and competitors, markets trends and consumers is a plus
  • Willing to learn, goal-oriented, able to work under pressure
  • Good communication and interpersonal skills