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[TRAPAC] Senior Product Manager, Aesop



Posted on Thursday, June 13, 2024

Key Job Accountabilities:

Orchestrate the launches and push growth of pillar products, to contribute to continued growth for the brand and the consumer relationship.

  • Collect and analyse consumer and market insights and competition strategies to make recommendations to management
  • Define category priorities and implement new launches, maintain growth in pillar products and animate core catalogue
  • Propose and monitor marketing mix strategies (IMC/360/Digital/Retail) to build integrated, engaging consumer brand experiences
  • Adapt and innovate offerings, communication materials (imagery, digital, point of sale) and seamless omni- channels engagement to drive desirability and attractiveness
  • Mobilize and work with other departments (sales, logistic, education, etc. ) and partner agencies to build broader business strategy; meet the deadlines
  • Make recommendations to management on the category based on own expertise of the consumer, market and competitors (launch analysis, strategic memo, etc.)
  • Manage A&P budget and ensure sales forecast accuracy
  • Effectively prepare clear messages for senior management

Key Skills:

Market & Consumer Insight (capability to learn China eco- system)

  • Identifies market drivers
  • Translates trends and consumer knowledge into meaningful insights

Brand Development (retail business experience)

  • Thinks brand strategy
  • Imagines disruptive products & services
  • Develops integrated campaigns that work
  • Integrates retail & shopper expertise

Activation Excellence

  • Delivers excellence with agility and rigor
  • Integrates sustainable, business consciousness

Collaborative Leadership

  • Creates collaboration for bigger success
  • Shares & leverages best practices


  • University graduated or above, preferable in Business, Marketing or related discipline
  • Minimum 5 years of relevant retail marketing experience
  • Good knowledge of beauty products/categories
  • Experienced in research and market data analysis
  • Knowledge of travel retail dynamics/environment and competitors, markets trends and consumers is a plus
  • Willing to learn, goal-oriented, able to work under pressure
  • Good communication and interpersonal skills
  • Fluent in English and Mandarin
  • Embracing changes with learning agility
  • Confidence to take risks with plans of different scenarios