The world leader in beauty, present in 150 countries on five continents! Our 37 international brands include L’Oréal Paris, Kiehl’s, Vichy, Giorgio Armani Beauty, Garnier, Yves Saint Laurent Beauté, Ralph Lauren, Maybelline New York, Kérastase, Biotherm, Lancôme, NYX PMU, L’Oréal Professionnel, Vichy, La Roche-Posay, Diesel, Cerave and many more

For more than a century, L’Oréal has devoted itself solely to one business: beauty. We strive to be the 1st beauty-tech company all around the world! Beauty is a powerful force that moves us. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity. Our ambition for the coming years is to create the beauty that moves the world!

If you are ready to take charge of your career and join us on our quest for the next billion consumers, follow us to get the insider scoop on our business, culture, and tips on how to join us to shape the future of beauty. Join our Dermatological Beauty Division!

What You’ll Do

• Create media strategy including both media and retail media at category level and guide relevant teams at brand level (La Roche Posay, CeraVe, Vichy, Skin Ceuticals) by considering competition and sector trends
• Lead team to execute full-funnel media planning activations for brand campaigns in partnership with the media agency
• Drive media topics for the brand, ensuring implementation of effectiveness/efficiency studies + MMM/PROI learnings and engagement around test & learn / Global Learning Agenda, in close collaboration with the Division Digital Director & CDMO Media Head
• Strategize boosting of creator content across channels to help drive core A&I KPIs, ensuring continuous learning and improvement
• Drive the success of digital services in media with E-Commerce Category/Product Manager to reach discoverability & completion rate targets
• Drive 1P audience and data acceleration for the category with guidance from Media or DDX functions
• Own and be the expert in media reporting tools, ensuring relevant insights are shared with stakeholders
• Manage the 3rd party team to create best in class assets for both offsite & onsite placements in line with brand strategy and build a control system to be sure all the assets go air on time
• Feed the business with media Sector Trend/Market Research/Competition Insights
• Design the integrated retail media strategy with a holistic roadmap balancing On-site visibility (Amazon, Trendyol, Hepsiburada,Dermoeczanem) and Off-site traffic (Meta CPAS, TikTok, Google) to drive market leadership
• Execute full-funnel campaigns and provide strategic briefs to ensure all creative assets are optimized for conversion across retail platforms.
• Drive shopper strategy & basket analysis and go beyond ROAS by analyzing shopper behavior and basket dynamics. You will identify cross-sell, up-sell, and New-to-Brand (NTB) opportunities to drive larger consumer baskets.
• Monitor real-time performance to dynamically optimize budgets between On-site and Off-site channels based on conversion data and ROI.
• Collaborate with E-commerce and Marketing teams to align media with commercial priorities and stock levels, while testing new retail media products and measurement solutions.
  
  

Do You Have What It Takes

• Minimum 7 years of experience in media and digital functions
• Excellent communication skills in English
• Good communication and negotiation skills
• Consumer-centric point of view
• Strong analytical problem-solving skills
• Ambitious, confident and able to take initiative
  
  

What Could L’oréal Offer You

• The ultimate place to win and achieve your career dreams if you take initiative and push the boundaries while helping others shine along the way
• Work with some of the biggest brands and experts in the business, and the most passionate people
• A diverse environment
• Opportunity to be at the center of digital transformation
• World class training and development
  
  

#WEARELOREAL

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