Must be able to come into the Wilton, CT office 2 days a week.

Who We Are

For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each person around the world the best of beauty in terms of quality, efficacy, safety, sincerity, and responsibility to satisfy all beauty needs and desires in their infinite diversity.

At L’Oréal Professional Products, our mission is to support hairdressers and develop the hair industry sustainably and lead the digital transformation of our industry with a customer-centric approach. Our brands portfolio includes L’Oréal Professionnel, Redken, Matrix, Pulp Riot, Biolage, Mizani, Color Wow and Pureology.

Role Summary

The Director of Color Wow Business Development will support US commercial expansion, strategic partnerships, and market development for Color Wow across priority channels. This role serves as a critical bridge between Brand Strategy, commercial partners, and corporate functions, ensuring disciplined execution, scalable growth, and brand consistency.

Following Color Wow’s acquisition by L'Oréal, this individual will play a central role in post-acquisition integration. Aligning Color Wow’s entrepreneurial brand DNA with L’Oréal’s global operating model, systems, governance, and performance standards—while protecting the brand’s unique positioning and growth momentum.

Key Responsibilities

• Develop US go-to-market strategies for key retailers in partnership with VP of business development
• Serve as an instrumental partner in the integration of Color Wow into L’Oréal’s Professional Products Division, acting as a liaison between Color Wow leadership and L’Oréal corporate and regional teams
• Ensure that brand strategies are translated into seamless, omnichannel experiences across all retailers
• Analyze the category and Identify, evaluate, and launch new initiatives
• Drive commercial excellence across channels (professional, social, specialty retail, e-commerce, omnichannel), ensuring consistent execution at scale by coordinating go-to-market, animation plans, Marketing plans and calendars for perfect brand execution and maximization of key commercial moments across channels
• Develop “Hero Product Strategy”, tracking performance across markets, channels and identifying opportunities
• Embed L’Oréal best practices in forecasting, planning, governance, and performance management while preserving Color Wow’s speed, creativity, and entrepreneurial culture
• Function as point of contact for key cross-functionals
  
  

Job Qualifications

• Bachelor’s degree required
• 10+ years of experience in general management, within beauty, consumer products, or professional brands
• Proven track record of driving expansion and managing complex, multi-market organizations
• Experience operating within a matrixed, multinational environment
• Strong strategic, analytical, and problem-solving capabilities with the ability to operate at both executive and executional levels
• Exceptional interpersonal and influencing skills; ability to lead through collaboration and ambiguity
• High agility, resilience, and comfort with change
• Willingness to travel 25%