Manager, Global Marketing (Category Specific) – Kiehl’s DMI

Division: Luxury Products Division

Location: 10 Hudson Yards , New York, NY 10001

Reports To: Assistant Vice President, Global Marketing

Who We Are

For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

At L'Oréal Luxe our mission is to provide our consumers the best products and brand experience by making it unique. Our portfolio is composed of 21 brands including major brands, highly aspirational and multi-expert, such as Lancôme, Yves Saint Laurent, Giorgio Armani and Youth to the People.

What You Will Do

A Manager, 360 Global Marketing and is responsible for new and resupport launches that are innovative and respond to our target consumer needs AND the production, coordination & consistency of content across online & offline consumer touchpoints. This role will define the 360-activation plan for my respective pillar, collaborating with cross-functional teams to develop relevant and impactful assets and guidelines, ensuring integrated engagement across all channels. This role work closely with the right parties (development, labs, other DMI teams etc.) to develop projects.

Job Duties And Accountabilities

CONCEPT CREATION

• Identify relevant insights from market trends/consumer insights & innovations to define data-driven strategies, business models, and innovative concepts for new and resupport launches
• Responsible for product creation and resupport
• Collaborate with the right parties from early stages onwards
• Ensure the feasibility & profitability of the project
• Manage legal aspects of the launch (including naming)
  

ACTIVATION ORCHESTRATION

• Develop an integrated and 360 customer experience journey, tailored to the concept
• Brief all relevant agencies to develop impactful and consistent assets; manage all back-and-forth
• Animate the 360 métiers kick-off, brief them on the product and the concept and orchestrate the move from the development phase to activation phase
• Manage the development of all 360 assets dedicated to the concept and own the timelines
• Develop impactful Marketing books and commercialization notes for countries to enrich animations
• Brief and develop paid media for owned projects; ensure assets ladder up to launch/resupport strategy
  
  

PROJECT MANAGEMENT & 360 COLLABORATION

• Responsible for both launching new projects and ensuring the animation of existing SKUs
• Holistic, end-to-end project management (from concept to MAD to post-mortem analysis)
• Work closely with Zones & Drive Countries to understand their local needs and performance
• Work closely with my Category Head to elaborate sub-category calendar and plan
• Orchestrate work with all partners: PD, retail, supply, Creative, digital, Social…
  

Core KPIs

• Innovative and profitable projects
• Product launch and asset delivery timing
• Core SKUs growth / top opportunities growth
• Quality & adoption of activation content
• 360 activation: track performance
• 360 asset delivery timing
• Team engagement and motivation
  
  

Deliverables/outcomes Are

• Desirable, aesthetic and breakthrough projects
• Timely product development
• Coordination between DMI and cross-functions
• 360 activation concept
• 360 coordination of asset development
• 360 consistency and relevancy
  
  

Have In-depth Knowledge Of

• Brand DNA
• Consumer habits, needs & wants
• How to build visual and impactful assets
• Global trends, textures, competitors,…
• Zone and key countries needs
• DMI functions requirements & needs
• Product development: pack, PVIS, retro planning (…)
• Winning competition activation and contents
  
  

Team Management

• Ensure team growth and development, positive morale and engagement and empower for decision making
• Enforce 360 ways of working and mindset