Assistant E-Key Account Manager - TiktokShop
Loreal
Củ Chi, Ho Chi Minh City, Vietnam
Posted on May 28, 2026
Job Description
- Planning
- Define and execute the annual, quarterly, and monthly business plans for TikTok Shop to achieve Gross Out targets and market share growth.
- Manage the relationship with TikTok Shop platform to secure supports from platform (slots for Mega Campaigns, traffic incentives, subsidy, and early access to new features).
- Manage promotion seller offer (onsite discount, voucher, gift with purchase)
- Source of sale management
- Work with affiliate manager to identify, recruit more affiliates for brand / channel
- Negotiate deals and commercial terms for affiliate (KOL / MCN / Mid or Mass Tier)
- Support livestream set up + stand by in DDAY campaign
- Livestream in house / affiliate tracking
- Operation
- Manage the product portfolio, pricing strategy
- Ensure operational KPIs are met: Shop health score, fulfillment rates, customer response time, and low return rates
- Brief + follow operation with agency (listing, fulfillment, set up on seller center)
- Coordinate with Supply Chain and Demand Planning to ensure stock availability for store
- Data analysis
- Monitor daily performance dashboards using TikTok Shop Seller Center and internal analytics tools.
- Translate data into actionable insights: identify winning products, trending hashtags, and consumer behavioral shifts on the platform.
- Conduct competitor benchmarking to maintain L'Oréal’s leadership in the beauty category.
- Understanding of the TikTok platform, Seller Center, and Affiliate Center.
- Negotiation skills and experience managing cost
- Creative Mindset: Ability to distinguish between "traditional e-com" and "content-led e-com."
- Flexibility in a fast-paced environment where trends change weekly
- Expert in Excel to monitor target sale + KPI
