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Together, we tackle big challenges while making sure we stay highly committed to making the world more inclusive and a better place for everyone & our planet. So, let's team up and create the beauty industry of the future together!

Job Title: Brand Business Lead - New Brand - Professional Products Division

Who We Are

The L'Oréal Professional Products Division(PPD) is a global leader in the beauty industry, dedicated to providing exceptional haircare solutions to salon professionals and their clients. With renowned brands like L'Oréal Professionnel, Kérastase, the division offers a comprehensive range of innovative products and tools that empower hairdressers to unleash their creativity and deliver outstanding results. Through cutting-edge research, advanced education programs, and a commitment to sustainability, the division sets new standards in the industry, driving excellence and elevating the artistry of hairdressing. With a focus on collaboration, technical expertise, and trend-setting innovation, the Professional Products Division continues to shape the future of professional haircare, inspiring professionals and clients worldwide.

a Day In The Life

The Brand Business Lead will spearhead the successful launch and long-term strategic growth of new PPD innovative brand in the local market. This role requires a hybrid leader who can excel as a traditional Product Manager (PM), act as a Communication Manager to drive explosive digital virality, and serve as a Business Lead by designing comprehensive business plans in close collaboration with the ECOM & Retail Business Team.

• Communication & Digital Viral Strategy (Highest Priority)
• Develop and execute an integrated communication strategy to establish a powerful digital presence of new hair brand
• Ideate and produce trend-driven, high-impact content for social media platforms (Instagram, TikTok, etc.) to spark organic virality and build a loyal brand community.
• Partner with influencers, celebrities, and MCNs to amplify brand messaging and recruit new consumers.
• Monitor and analyze digital campaign performance (KPIs) to optimize marketing spending and maximize ROI.
• Product Management
• Design and implement the yearly marketing animation plan and product launch calendar, aligning new hair brand’s global identity with local market needs.
• Manage the end-to-end product lifecycle, including pricing strategy, promotional planning, visual merchandising, and localized messaging.
• Conduct deep-dive analysis into the local hair care market and competitor landscape to maintain a differentiated positioning.
• Serve as the primary liaison with the Global Brand Team to ensure brand consistency while advocating local market requirements.
• Business Leadership & Sales Collaboration
• Act as the Business Lead by partnering with the Sales team to architect holistic business plans across all distribution channels.
• Collaborate with Sales to identify channel-specific growth drivers and provide the necessary brand tools and assets for effective channel communication.
• Analyze sell-in/sell-out data and consumer insights to suggest actionable strategies for both Marketing and Sales teams.
• Own the brand P&L and manage marketing budgets efficiently to ensure profitable growth and brand sustainability.
  
  

[KNOWLEDGE, SKILLS, AND ABILITIES]

• Digital Native & Viral Specialist: Proven track record of creating digital "buzz" and managing successful social-first communication campaigns.
• Business Acumen: Ability to look beyond marketing to understand the full business value chain and collaborate with Sales to drive commercial success.
• Strategic & Analytical Thinking: Strong problem-solving skills with the ability to translate complex data (GA, sales figures, social metrics) into proactive business solutions.
• Communication & Collaboration: Excellent interpersonal skills to lead cross-functional teams and communicate effectively with diverse internal and external stakeholders.
• Agility & Entrepreneurial Spirit: High sense of urgency and the ability to multi-task in a fast-paced, high-pressure environment typical of a new brand launch.
• Trend-Conscious: A deep passion for the beauty/hair care industry and a keen eye for emerging digital and consumer trends.
  
  

Key Highlights For This Role

• Communication over Administration: Unlike traditional roles, the ability to create "Digital Viral" content and engagement is the most critical success factor.
• Holistic Ownership: The candidate is not just a marketer but a "Business Lead" who works hand-in-hand with Sales to ensure the brand thrives in all retail touchpoints.
• L'Oréal Excellence: Maintains the high standards of a L'Oréal PM while bringing the agility of a startup brand launch.
  
  

We Are Looking For

• Education: University graduate
• Years of Experience: 5+ years
• Experience: Marketing & Communication Experience
• Language: Fluent in English and Korean
  
  

We Are Engaged & Committed

We’re committed to guaranteeing inclusive recruitment processes and to advocating for hiring and promoting each candidate in an ethical and equitable way.

The Group strictly prohibits discrimination against any applicant for employment because of the individual’s gender identity or expression, sexual orientation, visible and/or invisible disabilities, socio-economic and/or multicultural origins, health conditions, age, religion or any other characteristics protected by law.

We are proud to be an equal opportunity employer.