Marketing Effectiveness (Assistant Manager / Senior Executive)

Job Summary

This role ensures that our brands maximize their marketing efficiency and ROI through the power of advanced data analytics and AI-driven solutions. Serving as a critical strategic partner, the job holder will bridge the gap between complex data science and business realities, empowering brand teams to make data-backed investment decisions and drive sustainable growth

What are we looking for?

• 3-5 years of experience in digital marketing, e-commerce, media planning, or data-driven project management (agency or in-house roles)
• Good working knowledge of China marketing & E-commerce ecosystem, marketing KPIs and effectiveness measurement methodologies
• Strong business analytical skills and high data literacy with proficiency in Excel; experience with Python or SQL is a plus but not mandatory
• Excellent PPT visualization skills to translate complex data into clear, actionable business insights
• Strong cross-functional communication and interpersonal skills to drive alignment between project teams, agency partners, brand marketers and etc.
• Excellent verbal and written communication in both English and Chinese, with strong presentation skills to pitch insights to various seniority levels
• Experience in FMCG (especially the Beauty industry) or leading media/digital/analytics agencies is highly preferred
  
  

What will be your key responsibilities?

• Lead the end-to-end roll-out and industrialization of the AI-powered A&P optimization program across multiple brands
• Serve as a business partner with brand team to ensure seamless integration of marketing effectiveness learnings into marketing decisions and drive high user adoption
• Collaborate with internal Data and Measurement Expert streams to translate analytical output into actionable business insights for business stakeholders