Key Job Accountabilities:
Orchestrate the launches and push growth of pillar products, to contribute to continued growth for the brand and the consumer relationship.
- Collect and analyze consumer and market insights and competition strategies to make recommendations to management
- Implement new launches, maintain growth in pillar products and animate core catalogue
- Propose and monitor marketing mix strategies (IMC/360/Digital/Retail) to build integrated, engaging consumer brand experiences
- Adapt communication material (imagery, digital, point of sale)
- Mobilize and work with other departments (sales, logistic, education, etc. ) and partner agencies to build broader business strategy; meet the deadlines
- Make recommendations to management on the category based on own expertise of the consumer, market and competitors (launch analysis, strategic memo, etc.)
- Manage A&P budget and ensure sales forecast accuracy
- Effectively prepare clear messages for senior management
Key Skills:
Market & Consumer Insight
- Identifies market drivers
- Translates trends and consumer knowledge into meaningful insights
Brand Development
- Thinks brand strategy
- Imagines disruptive products & services
- Develops integrated campaigns that work
- Integrates retail & shopper expertise
Activation Excellence
- Delivers excellence with agility and rigor
- Integrates sustainable, business consciousness
Collaborative Leadership
- Creates collaboration for bigger success
- Shares & leverages best practices
Requirements:
- University graduated or above, preferable in Business, Marketing or related discipline
- Minimum 3 years of relevant marketing experience
- Good knowledge of beauty products/categories
- Experienced in research and market data analysis
- Knowledge of travel retail dynamics/environment and competitors, markets trends and consumers is a plus
- Fluency of Mandarin reading and communication is essential for communication with Chinese counterpart and vendors
