[MYSG] Brand Engagement and A&I Manager YSL Armani, Luxury Products Division

Loreal
Loreal

Petaling Jaya, Selangor, Malaysia

Posted on Aug 17, 2026

Who is L’Oréal?

L'Oréal is the world's largest and most profitable beauty company. Present in over 150 countries, L’Oréal has catered to all forms of beauty in the world for over 100 years and has built an unrivalled portfolio of more than 36 international, diverse and complementary brands including L'Oréal Paris, Garnier, Maybelline New York, Nyx Professional Makeup, IT Cosmetics, Lancôme, Kiehl's, Urban Decay, Shu Uemura, Giorgio Armani, Yves Saint Laurent Beauté, Ralph Lauren, Diesel, Biotherm, Clarisonic, Kérastase, L'Oréal Professionnel, Matrix, Vichy, and La Roche-Posay.

For more than a century, L’Oréal has devoted itself solely to one business: beauty. The group's mission is to provide the best in cosmetics innovation to women and men around the world with respect for their diversity. We want to bring beauty to all people. Our ambition for the coming years is to win over another one billion consumers around the world by creating the cosmetic products that meet the infinite diversity of their beauty needs and desires.

Our business is energetic and vibrant, underpinned by strong ethical principles and our belief that financial performance and responsible business go hand-in-hand. We are driven each day by our six founding values - Passion, Innovation, Entrepreneurial Spirit, Open-mindedness, Quest for Excellence and Responsibility.

The distance between beauty and tech is closing rapidly, and we are determined to be pioneers in this new beauty tech world. New digital technologies and services are making the world of beauty move faster than ever before. Data and artificial intelligence are opening new horizons for personalization and customization. By incorporating digital into everything that we do, we are creating a better relationship with our consumers.

When beauty and tech collide, the impossible can happen!

In our journey, we are looking for talented individuals who can lead us on this mission.

Would you like to be a part of the adventure?

Why join us?

Being the world's #1 beauty company, L'Oréal empowers its people who are ready to take bets, think out of the box, defend their convictions, be resilient and leave their own mark. They are offered numerous opportunities, fast track careers and early responsibilities. L'Oréal has ambitious goals and is striving for excellence. This permanent learning experience helps you stretch your potential.

We define success as making a positive, conscious impact. At L’Oréal, you will be encouraged to think and act beyond your job. We push boundaries and move fast globally to stay ahead of the game. Your job will be your own innovation playground. We encourage different points of view. What sets you apart is what makes you great. You will always have the space to question, express, agree and disagree. We unleash everyone's potential. Here, learning opportunities are endless. You will build your own unique path. We believe in the impact of great mentors. You will be inspired by people you won't ever want to forget.

What will you do?

At L'Oréal Luxe, we represent the pinnacle of beauty, a portfolio of iconic brands that embody excellence and innovation. As a Brand Engagement and A&I Manager you'll be responsible to develop, drive and execute a consumer engagement strategy across A&I, PR and eventing, to cultivate brand reputation, enhance brand image, and drive advocacy.

As a Brand Engagement and A&I Manager you will be responsible to develop, drive and execute a consumer engagement strategy across A&I, PR and eventing, to cultivate brand reputation, enhance brand image, and drive advocacy.

You will be responsible for 2 main areas:

Engagement

• Develop, drive and execute a consumer engagement strategy across A&I, PR and eventing, aligned with brand equity and objectives and target audience insights.

• Develop and execute a content strategy that aligns with the brand's voice and resonates with the target audience across various platforms.

• Build engagement & loyalty across social media platforms & communities

• Collaborate with cross-functional teams to integrate engagement initiatives across the consumer journey and ensure a cohesive brand experience.

• Drive Shared Learning sessions for BU team & wider community on key topics e.g. social insights, media trends etc.

Advocacy & Influence

• Define and implement a brand-specific A&I strategy that outlines its role within the broader media mix, identifies key influencer personas, and incorporates CMO & CDMO recommendations.

• Identify, vet, and manage relationships with key influencers and brand advocates, building strong partnerships and ensuring compliance with brand guidelines.

• Develop and execute impactful A&I campaigns that resonate with the target audience and drive measurable results, including amplification via paid media (branded content).

• Monitor, analyze, and optimize A&I activation performance using data-driven insights to maximize ROI and inform future campaigns.

• Act as the guardian of the brand communication’s consistency & relevancy to leverage brand love.

• Adapt press releases & key content assets.

• Oversee end-to-end influencer cooperation, contracts & execution of local shoots.

You have…

• 2-4 years of relevant experience in a similar or associated role; experience in end-to-end influencer campaign management, event production and/or advocacy projects management.

• Bachelor or master’s degree in Marketing, Communications, Public Relations, or relevant field will be considered a plus.

• Solid understanding of the social media landscape & passion for digital, including topics like influencers advocacy, creative content creation and social commerce.

• Established press & influencers relationships. Community management, strong ability to cooperate and liaise with advertising & PR agencies, internal & external partners.

• Creative thinking, attention to detail & ability to act as a project manager for cross-functional teams to deliver a high level of creativity & accuracy.

• Excellent Communication, cooperation & presentation skills.

• Excellent command of English Language (written & verbal).

You are…

• Strategic. In the way of thinking & having the ability to react and adapt quickly, following the market needs.

• Entrepreneurial. Every single day, you spot opportunities to shake things up and change the world for the better.

• Driver. There’s no blueprint for the future. You’ll have to design it.

• Only human. You’ll screw up sometimes, but you have no fear of failure because you’re smart enough to learn from mistakes.

• Ambitious. You crave success and we’ll support you all the way. That way, we all win.

• Respectful. Whether you’re talking to our CEO or anyone else, you treat everyone the same.

• One of the gangs. Even if you’re Superman or Wonder Woman, you recognize that teams are the real heroes. And so do we.

• Open. To new ways of doing things. To other people’s (sometimes crazy) ideas.

• Agile. Consumer products run really fast and our reaction needs to be faster, more proactive and efficient!

• You. You’re real. And you’re true to yourself. We cherish and celebrate diversity, so you’ll feel right at home whoever you are.

L’Oréal Competencies

Innovator

Strategist

People Developer

Integrator

Entrepreneur

L’Oréal is committed to building a diverse environment and is proud to be an equal opportunity employer. L’Oréal closely prohibits discrimination against any employee or applicant for employment because of the individual’s race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, or any other characteristic protected by law.

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