1. Job Purpose
The Assistant E-commerce Key Account Manager plays a core role in supporting operations and driving revenue growth for L'Oréal Paris on the Shopee e-commerce platform. This position requires a strong combination of a sharp data mindset, advanced Excel skills, and exceptional attention to detail across all operational aspects. You will leverage data as a foundation to track performance, optimize promotional campaigns, paid advertising, livestreaming, and affiliate marketing, while collaborating closely with cross-functional teams to deliver a best-in-class consumer shopping experience and sustainable business growth.
2. Key Responsibilities
- Data Analytics, E-Market Visit & Reporting:
- Take ownership of tracking and analyzing daily conversion funnels (Traffic -> Add to Cart -> Conversion Rate -> Basket Size) proactively proposing and executing action plans when needed.
- Conduct regular E-Market Visits: Closely monitor and survey direct competitors on Shopee (pricing structure, new product assortments, banners, promotional mechanisms, livestreaming, and affiliate activities).
- Consolidate data, build and update weekly, monthly, and campaign reports incorporating competitor insights with high accuracy, proactively delivering actionable insights and data-backed recommendations.
- Post-Mortem Reports: Develop comprehensive post-mortem reports following campaigns and month-end to evaluate performance, ROI, channel learnings, and actionable takeaways for future optimization.
- Data-Driven Store Operations:
- Meticulously manage and double-check all store setups on the L'Oréal Paris official store on Shopee.
- Coordinate the execution of promotional programs, pricing, discount codes, vouchers, and flash sales, ensuring absolute accuracy in figures and timing
- Closely monitor operational metrics and store KPIs, including traffic, to promptly identify variances and propose corrective actions.
- Assortment & Smart Inventory Analytics:
- Daily Stock Monitoring & OOS Alerts: Monitor stock levels on a daily basis and instantly flag Out-of-Stock (OOS) risks or issues to coordinate timely solutions.
- Weekly Replenishment Plan: Manage and execute the weekly replenishment plan in alignment with sales velocity, stock levels, and upcoming promotional activities to prevent out-of-stock (OOS) issues.
- Detail-review product assortments, visuals, and Product Detail Pages (PDP) based on conversion performance metrics of each SKU.
- Campaign Execution & Building Blocks Optimization (Marketing, Livestream & Affiliate):
- Participate in preparing detailed checklists, and executing monthly campaigns, Mega Campaigns, and double-day sales.
- Countdown & Go-Live Monitoring: Conduct real-time monitoring during campaign countdowns and go-lives, promptly flagging and escalating operational or technical issues for immediate resolution.
- Closely collaborate with Digital Marketing teams to track, reconcile, and optimize advertising efficiency (ROAS, ROI) for on-platform paid tools (Shopee Ads).
- Partner with Affiliate (AFF) and Brand Live teams to manage performance, ensuring all building blocks - including traffic, conversions from KOL/KOC livestreams, and affiliate packages - achieve targets as planned.
- Other Tasks:
- Support additional projects and tasks assigned by the direct Line Manager.
3. Requirements
- Education: University degree majoring in Business Administration, Marketing, Economics, Data Analytics, or related fields.
- Experience:
- Minimum 2 - 3 years of hands-on Ecommerce Key Account Management (EKAM) experience, with proven end-to-end ownership of brand stores and campaigns on Shopee.
- Direct experience with Shopee Seller Center (store management, campaign execution, performance tracking) is required
- Background in FMCG or Beauty industry - client-side or agency-side (e-commerce) is an advantage.
- Technical & Core Competencies:
- Advanced Excel: Proficient in large data processing functions, Pivot Tables, Conditional Formatting, and building in-depth reports.
- Data Mindset: Strong capability to read and analyze data, translating numbers into actionable business insights. Highly sensitive to figures, trends, and conversion rates.
- High Attention to Detail: Meticulous ability to audit data, program details, and operations with absolute precision, ensuring zero minor errors.
- Time Management: Able to organize workload effectively, prioritize tasks independently, and deliver results under tight deadlines and during high-intensity periods.
- Soft Skills:
- Strong ownership mindset - takes full responsibility for assigned tasks and follows through until completion.
- Proactive, agile, and highly accountable - anticipates issues, flags risks early, and drives solutions independently
- Clear and effective communication skills - able to present data-backed insights and collaborate cross-functionally with confidence
- Proficient in English - comfortable working in a multinational environment with English briefs, reports, and platform interfaces
