A Day in the Life

We are seeking a highly motivated and experienced member to join our team.

Your main responsibilities will be:

• Strategy Development & Implementation:

• Implementing a comprehensive digital communication strategy consistent with international brand guidelines and local business objectives.
• Develop a strategic vision for deploying communication resources across various digital channels.
• Conduct consumer insight research through social listening, and analyzing data from media, forums, and social media platforms.
• Implement the brand’s media strategy across all relevant channels, including online publications, social media, and other emerging platforms, ensuring 360° communication.
• Drive PR initiatives, including press releases, media unboxing campaigns, and strategic PR seeding.

• KOL Management & Influencer Marketing:

• Identify, engage, and manage relationships with key opinion leaders (KOLs) and influencers relevant to the brand and target audience.
• Develop and execute KOL campaigns, including contract negotiation, content creation, and performance tracking.
• Stay abreast of influencer marketing trends and best practices.

• Event Planning & Execution:

• Plan and execute major brand events and product launches, managing all aspects from concept development to post-event analysis.
• Manage event budgets and logistics.
• Collaborate with internal and external stakeholders to ensure successful event execution.

• Content Creation & Management:

• Develop creative, high-quality, and brand-appropriate content for various digital platforms, including websites, social media, and marketing campaigns.
• Manage content calendars and ensure consistent brand messaging.

• Data Analysis & Reporting:

• Track and analyze key performance indicators (KPIs) to measure the effectiveness of digital communication efforts.
• Provide regular reports on campaign performance and make data-driven recommendations for optimization.

• Brand Reputation Management:

• Proactively monitor online conversations and sentiments related to the brand.
• Assist in managing potential crises and protecting the brand's reputation online.

We Are Looking For

• Solid experience in digital communication, with a focus on the beauty/luxury or fashion industry.

• Proven experience in KOL management and event planning and execution.

• Strong understanding of social media platforms and digital marketing tools.

• Excellent written and verbal communication skills in both Chinese and English.

• Strong analytical and problem-solving skills.

• Ability to work independently and as part of a team.

• Passionate about public relations and the beauty/luxury industry.

• High sense of luxury or fashion.

• Strong connections with media and beauty & fashion opinion leaders.