VA innovation Assistant Manager;高价值热冲新品开发副经理

PepsiCo

PepsiCo

Shanghai, China · China
Posted on Nov 3, 2025
Overview

To further enhance VA Hot business, we need to build up future core portfolio as well as current core line renovation.

New platform will be a strategic platform for QKR, where new foods format need to be explored to enhance brand profession

Cold is de-prioritized sub-category, but still need minimum effort on re-novation to improve current product mix

Responsibilities

Consumer understanding:

•Provide strategic insight for innovation by understanding trends, consumer unmet needs, competitor dynamics and customer shopper insight.

Innovation:

•Be responsible for 2-3-year portfolio plan in line with brand strategy
•Develop winning product concepts
•Unlock new package opty, format opty, sensory opty
•Innovation P&L owner to help brand GM& uplifting
•Collaborate with x-functional team and sales team during design stage
Qualifications

1.Bachelor’s Degree in marketing or related field

2.Strong track record in leveraging consumer insights to develop and launch new

product innovations

3.Demonstrated success in developing successful local for local product innovation

4.Consumer insights and strategy background preferred

5.Strong cross functional leadership and collaboration skills to work with Global, Region,

Local and MU teams

6.Good nutrition category knowledge preferred

7.Literacy in both spoken & written English