The Head of Traditional Trade Sales Channel Poland leads a dynamic Sales organization of more than 400 professionals, driving performance across traditional trade channel including independent TT grocery stores, Local chains, Wholesale and Cash & Carry.

This role holds full responsibility for the channel’s P&L and is accountable for shaping and executing strategic vision for the Traditional Trade channel across Po1 PepsiCo portfolio: Beverages and Snacks.Traditional Trade Head of Sales will play pivotal role in shaping TT strategy, ensuring operational in-field execution excellence, delivering financial objectives, leading and developing sales team. This role is part of Poland PepsiCo leadership team and reports directly to Poland Pepsico General Manager.

• Lead and inspire a large, diverse sales team to deliver sustainable growth and operational excellence.• Own total channel financial performance, leads and develops the customer Annual Operating Plans to deliver Gross sales, Net Revenue, Share, Executional Key Performance Indicator’s (KPI), and sales targets.

• Provides customer/channel expertise and leadership to drive development of appropriate strategic and tactical plans within business unit.

• Build and maintain strategic partnerships with key TT customers, ensuring PepsiCo is the partner of choice in the TT space.• Ensure flawless execution of TT business agenda and programs, innovations, and activations at point of consumption. Drive execution of category plans in TT for a broad portfolio of snacks and beverages• Monitor performance metrics and take corrective actions to achieve business objectives.

• Cross-Functional Collaboration: partner with Marketing, Trade Marketing, Revenue Management, Finance, Supply Chain, Commercial, sector and global teams to deliver winning customer solutions

• Represent TT voice in strategic planning, innovation pipelines, and go-to-market models.

• Team Leadership & Capability Building: lead, coach, and develop a high-performing TT sales team with a culture of accountability and results.

• Experience:o Minimum 10+ years of progressive experience in TT sales senior managerial roles, with a strong track record of delivering results.• Strategic & Commercial Skills:o Solid experience in P&L management, analytics, strategic planning, and execution in complex, multi-channel environments.o Excellent negotiation and relationship-building capabilities with key customers and stakeholders.• Leadership & Management:o Proven ability to lead large, geographically dispersed teams across field and office environments.o Strong people leadership skills, including coaching, talent development, and building high-performing teams.• Market Knowledge:o Deep understanding of TT business models, customer dynamics, and market trends shaping the channel.o Traditional Trade channel operational excellence, deep understanding of channels execution KPIs and focus on performanceo Ability to anticipate and leverage emerging opportunities in TT segments • Education & Language:o University degree (Bachelor’s or higher) in Business, Economics, or related field.o Fluent in English and Polish (both written and spoken).