Обязанности:

• Deliver Annual Operating Plan (AOP) and optimize RMN mix for brands based on ROIe models.
• Build and maintain national/customer ROIe models; share insights and recommendations.
• Develop and execute Test & Learn agenda, including innovative RMN media testing.
• Plan and execute RMN campaigns, ensuring efficiency and ROI-positive results.

Требования:

• Higher education
• At least 5-year media / insights experience in FMCG company (PEP preferable)
• Outstanding research and modelling expertise as a must
• Strong analytical capabilities to evaluate specific media efficiency & effectiveness as well as effectiveness of total media mix
• Sufficient knowledge in marketing, communication & consumer research
• Strong project management and leadership competencies
• Fluent English