Shopper Marketing Calendar & POSM Management:

• Assist in developing and implementing the Shopper Marketing calendar in line with marketing and sales initiatives.• Support the planning and execution of POSM (Point of Sale Materials) and TM tools to enhance PepsiCo’s in-store presence.• Help analyze data-driven insights to optimize Shopper Marketing strategies and category development.

Trade Marketing Equipment & Activation Support:

• Contribute to the planning of racks and other displays deployment, ensuring proper execution and cost-efficient investments.• Assist in managing POSM reporting, ensuring accurate tracking of materials, costs, and timely delivery.• Support the execution of activation programs and consumer promotions, including performance tracking.• Coordinate activities related to NPD (New Product Development) launches, working closely with Marketing and Category Management teams.Stakeholder Collaboration & Business Integration:• Work closely with Sales, Marketing, and Perfect Store teams to ensure alignment of Shopper Marketing initiatives.• Conduct field visits within Czechia, Hungary and Slovakia region to gather insights on competitor activities and market trends.

Bachelor degree in related field of study

2+ years experience in Trade Marketing High level of spoken and written English Knowledge of Hungarian is considered as an advantage

Strong communication and collaboration skills

Analytical and detail-oriented