At PepsiCo, you’ll discover a place where our mission is to create smiles around the world. With a portfolio of more than 500 beloved brands including, Pepsi, Lay’s and Lipton Ice Tea, our work touches millions of people every day.
At the heart of the company is a team of thinkers, creators, and problem-solvers who collaborate to innovate and turn ideas into action. Driven by innovation and a focus on creating joyful moments through food and drinks, our decisions are guided by consumer centricity, creating opportunities for our associates to do meaningful work and make a lasting impact in the communities we serve.
Whatever your role, you’ll be part of a global community that values your ideas and empowers you to make an impact, on your career and on the world around you.
We are looking for a highly motivated Marketing Long-Term Intern (Doritos) to join our team in İstanbul.
This internship offers the opportunity to gain hands-on experience in brand management, campaign execution, and market analysis within one of the world's leading FMCG companies. The selected candidate will support cross-functional teams and contribute to impactful projects that drive growth across our Snacks portfolio.
Responsibilities- Assist brand managers in the execution of marketing plans
- Support in the development and implementation of ATL & BTL campaigns, including TV, digital, influencer, OOH, shopper marketing, and experiential activations
- Contribute to NPD (New Product Development) launches by supporting packaging design, naming, and activation ideas
- Support the creation of engaging content across social platforms (TikTok, Instagram, YouTube) and monitor brand presence online
- Collaborate with cross-functional teams
- Conduct desk research and analyze market/consumer insights to support decision-making
- Assist in day-to-day operations and coordination of internal processes
- Preferably 4th year undergraduate student
- Available to work full-time for 5 days a week
- Fluent in English and Turkish
- Able to understand and interpret data
- Knowledge in MS Office applications
- Passionate about marketing and working in FMCG sector
- A team player with curiosity, creativity, and a growth mindset
- Analytical, result oriented and eager to learn
- Good and effective communication skills
- Highly self-motivated, flexible and energetic
