With the speedy development of China Snacks category, rapid changing consumer behaviors, and fast evolving sales channels, maintaining balanced and sustainable growth across highly segmented channels has become both an opportunity and a challenge.

This position is designed to develop and refine RGM strategies that not only adapt to the unique characteristic of diverse channels and business models but also promote balanced and sustainable revenue growth across the entire omni-channel ecosystem, at the same time enable the strategy executed in a disciplined manner.

By strengthening strategic and governance oversight, we aim to drive smarter pricing, active mix management, and more effective trade investment – ensuring long-term profitability revenue growth and competitive advantage in a fast-changing market.

1. Work with China Foods RGM Director to develop multi categories pricing strategies for both mid-term SDD and annual based AOP. Design channel-specific & occasion-based pack price architecture to meet diverse consumer needs in different occasions and channels, with E2E collaborations with cross-function team (especially sales, marketing, finance, supply chain) and full alignment from senior leadership team.

2. Setup and implement pricing principle across omni-channels to drive consistency, avoid channel conflict, while maintain competitiveness, based on solid fact-based analysis, broad market intelligence and deep business understanding. Deliver quarterly basis pack X channel/customer level pricing guardrail with other RGM team members’ support.

3. Conduct regular price monitoring across omni-channels (online, offline and O2O), provide visibility, analyze pricing trends, and deliver insightful performance reports, to facilitate foods council discussion and review. Identify price compliance gaps and provide actionable recommendations for discipline improvement.

4. Continuously evaluate pricing and promotional effectiveness, recommending optimizations of promotion investment and promotion mechanism, to enhance balanced, long-term, and profitable revenue growth.

5. Drive RGM transformation from RGM 1.0 to RGM 3.0 under Global guidance and framework.

6. Support digitalization, including the development of digital tools and processes for better price tracking, promotion effectiveness analysis, and efficient decision making.

7. Support Global/OU RGM team on routine activities, and support RGM Director to better cultivate RGM culture in the organization across OU and MU.

1. 10+ years working experience with 5+ years in revenue growth management or related functions, commercial experience or P&L ownership experience is a plus.

2. Proven ability and hands-on experiences to develop and execute RGM strategies & initiatives, set up pricing guardrail and implement governance.

3. Strong business acumen with a deep understanding of how to balance revenue, profitability and brand positioning.

4. Be proficient in data analysis, experienced in using advanced analytic tools to drive consumer-centric decision-making.

5. Be capable of project management and strategic planning, change-management experiences is a plus.

6. Food and Beverage, FMCG or Retail industry background preferred.

7. Bachelor’s degree or above, fluent in both Chinese and English as working language.