To lead the sales distribution agenda for the Region. Distribution would encompass expansion, blueprinting, execution, transformation, automation, sales capability and owning costs lines for the region. This is the biggest role within the region for making it future ready and business sustainable

Lead Go-to- market expansion across town class (metro, urban, rural) and cutting across channels (retail, Direct distribution, wholesale, Hub & spoke, Emerging omni channel)Blueprinting to deliver current and medium term GTM strategy by devising the right distribution plan and distributor profile. Design and execute an effective GTM modelLead the Sales execution KPIs for routes by driving measurable metrics through TU and automation. Own and make the GTM model more efficientPlan and deliver transformational projects/initiatives which directly impact the topline and make the cost to serve betterLead the automation on PaCE for the Region: demonstrate cutting edge tech savviness and people leadershipChampion the sales capability agenda in the Region for employees (ZM, ASM, CE) and PSR. Implement and drive tools DSLP, Degreed, LAT, LES etcOwn the entire distribution costs: Distributor Margins, Distributor incentives, RSA costs and numbersBe the though leader in the ULT to drive better topline and stronger profitability for the RegionOwn the PepsiCo incentive (G2W) program for the frontline PEP employees

Experience and Qualification: MBA from top Business School, successful Area Sales Manager experience in FMCG is a must. One Traditional trade/ general trade ASM stint is compulsory.Minimum 4 years of experience post MBASkills and Behavioural Attributes: Thought leadership, strategic thinking, turning plans into simple executable actions, Stakeholder Management, Numbers and data savvy, excited by technology, Resilience, Result oriented