Carbonated Soft Drinks Senior Brand Manager - Deploy (Maternity Cover - 9 months)

PepsiCo

PepsiCo

Turkey · Istanbul, İstanbul, Turkey

Posted on Mar 20, 2026
Overview

Are you ready to explore PepsiCo and be part of this iconic multinational?

PepsiCo's strength is its people. Around the world, we're working hard to give people the tastes they crave and the nutrition they need. We dream globally and act locally, constantly innovating to sustain our planet, our people, our communities, and our business practices for winning together. We are committed to Performance with Purpose; pushing to be best and fully committed to the people we share the planet with.

Seize the day for real life on the job Learning? Enjoy some flexibility that will ensure you are balancing your personal and professional life?

Our employees are at the heart of PepsiCo. Through the Company's dedication to Talent Sustainability, we continue to support the development of employees.

We are looking for a Carbonated Soft Drinks Senior Brand Manager to join our Marketing team based in Istanbul for a term of 9 months.

A Space to Be You

PepsiCo is an equal opportunity employer. We are committed to providing an accessible, inclusive, open and welcoming workplace environment for people with different abilities, backgrounds, lifestyles, sexual orientation, gender identity, needs and expectations, helping all individuals to make the most of their professional potential.

Responsibilities
  • Contribute to CSD growth through delivering brand calendar and perfect execution of brand programs
  • Deliver strong brand performance to drive topline growth, gain share of market and ensure profitable growth
  • Build strong brands and drive brand equity through internalizing human centricity
  • Design & execute end to end brand programs collaborating with all key stakeholders (Media, PR, Digital, Agencies, Commercial teams)
  • Monitor and analyze market and consumer trends to incorporate learnings into short & long term strategy
  • Build brand and consumer value to create strong brands that cater to the needs of our consumers
  • Monitor brand and portfolio profitability and propose & lead projects to drive productivity, topline and mix
  • Influence related teams for excellent execution of key taskforce/commercial calendar programs
  • Help identify new opportunities to drive category growth further
  • Take people & planet+ initiatives as to move further in PepsiCo culture
Qualifications
  • 7-8 years of marketing experience
  • University graduate,
  • Excellent command of English
  • Team player
  • Strategic thinking skills
  • Analytical and problem solving skills
  • Good understanding of financial and commercial dynamics.
  • Good crisis management skills.
  • Good communication skills
  • Good command of Windows applications,
  • Demonstrated leadership and team skills
  • Creativity
  • Results orientation
  • Multifunctional skill base (financial, operations as well as marketing)
  • High level of initiative and assertiveness.