This role is under China Strategy & Transformation team to guide channel strategy development from consumer, channel, competition, company and category lens. It also needs to land the PEP commercial intention via category management in customers by cooperating with internal sales, MKT, supply chain functions and external customer counterparts. It’s a critical role to lead the organization and talent development to fit for dynamic business environment
ResponsibilitiesLeads the stable channel (Hyper, Super, Mini, CVS and grocery) shopper insight learning plan to support SDD, AOP, playbook to identify both strategic and tactical opportunities for PepsiCo FoodsLeads Omnichannel category management planning and execution to drive category sales value and PEP value share growthExplore category management transformation models to enable the growth in emerging channels like eB2B, snack store and dark store.Transform team to be the S&T partner to drive customer level biz growth via insightful building blocks identification and strategic growth recommendationsLead the next generation category management capability and tools, to enable broader sales team the fundamental skills as the weapon of WCCELead the external insight & catman agencies management to improve the project and investment efficiencyManage and coach team to deliver the designed target
QualificationsAt least 10 years’ experiences in shopper insight, retail analysis, business strategy or category management area, and cross business function experiences are plusProven record to translate insight findings into commercial strategyMastery of multiple shopper insight, strategy development and category management functional expertiseRich experiences in managing team with different levelsComfortably working with uncertainty with strong curiosity to continue expanding the scope to Omnichannel Good at external communication with retailers with the knowledge of category buying and store operationAt least bachelor's’ degree; no limitation in majorRich Experiences to deal with both external customers, agencies and internal sales organizationBe mature to work in diverse customers/retail environments to adapt to the varied working process and culture like NKA, RD, LKA, O2O, etc.Feel comfortable to deal with ambiguity when there’s no previous experiences for reference, and be creativeVery good time management and multi-tasking capabilities
