To better support our 10 in 10 vision for Greater China, aiming to double Lay’s every 5 years, it is important for us to continue driving our business and driving brand penetration in the most important season of the year which is the CNY. The annual Lay’s business reached RMB 16 billion, which CNY contribute for 30% around RMB 5 billion. In addition, we need to further elevate consumer engagement in key in-home occasions and building up brand love especially among Chinese young cohorts.

This role is designed to better support:

1/ Lay’s CNY Campaign: support to develop and deliver annual CNY campaign idea, including creative content, innovation development, consumer

engagement program, media plans, media to shelf mechanisms, in-store/consumer pack designs, and channel out innovations. This role should take lead of campaign executions and help drive creative excellence.

2) Consumer engagement in in-home occasions: support to design consumer engagement mechanism during CNY, especially targeting young cohorts.

Responsibilities

• Drive business delivery (shipment and offtake achievement)

• Deliver Lay’s penetration growth

• Drive share gain

• Campaign Result Delivery with brand exposure (Media impression and engagement)

• Execution excellence and creative excellence

Qualifications

•Human-centricity: Unlock consumer insights/JTBDs and translate into creative ideas.

•Creative Excellence: Develop and deliver breakthrough and holistic campaigns.

•Creativity: Think outside of the box, challenge the envelop, step away from the status quo.

• Independent project leadership to bring cross-functional teams together to deliver OTIF