At PepsiCo, you’ll discover a place where our mission is to create smiles around the world. With a portfolio of more than 500 beloved brands including, Pepsi, Lay’s and Lipton Ice Tea, our work touches millions of people every day.

At the heart of the company is a team of thinkers, creators, and problem-solvers who collaborate to innovate and turn ideas into action. Driven by innovation and a focus on creating joyful moments through food and drinks, our decisions are guided by consumer centricity, creating opportunities for our associates to do meaningful work and make a lasting impact in the communities we serve.

Whatever your role, you’ll be part of a global community that values your ideas and empowers you to make an impact, on your career and on the world around you.

We are looking for a Marketing & Activation Manager - Sting Energy Drink to join our team in Istanbul.

• Build and Lead Energy Category entrance strategy
• Manage strong and senior stakeholders across Business Unit and Region through being truly agile & flexible
• Lead energy launch strategy, and execution program by creating and delivering short and long term company, brand and omnichannel plans that provide a sustainable, consistent, and healthy business foundation
• Manage strong and senior stakeholders across BU and Region through being truly agile & flexible
• Develop a disruptive, innovative and highly creative communication plans
• Lead Insights team to find most relevant TR Consumer Energy drinks Insights
• Build brand and consumer value to create strong brand that satisfy the needs of our consumers
• Demonstrates leadership on E2E business ownership (both marketing and sales)
• Deliver brands’annual sales volume, revenue and CM targets (volume, revenue, CM), build strong brands by best execution of AOP (awareness, share, HH pent, availability)
• Lead development of the commercial strategy for the new product / packaging / equipment / service including pricing, promotional strategy, distribution, merchandising. And ensure the perfect execution
• Drill for new consumer insights through consumer data analysis and interpretation, leverage business knowledge, insights and analytics to clearly identify problems to solve (shopper, customer, category and company)
• Lead Annual Operating Plan (comprehensive, timely), build and lead brands’ full year activation calendar
• Lead TR Energy PSP and long-term plans
• Manage brands’ A&M budget (deviation from target budget)

• Minimum of 10 years of experience in marketing
• Excellent command of English and Turkish, both written and spoken
• Strong strategic thinking capability with a forward-looking mindset
• Advanced analytical and problem-solving skills
• Proven leadership experience with the ability to inspire cross-functional teams
• High level of initiative, assertiveness, and ability to take ownership
• Strong ability to manage ambiguity
• Solid understanding of financial and commercial dynamics
• Demonstrated success in crisis management and decision-making
• Excellent communication and interpersonal skills
• Creative mindset
• Strong results orientation with a track record of delivering business outcomes
• Multifunctional expertise, including marketing, financial, and operational understanding
• Ability to set clear goals, plan effectively, delegate responsibilities, and ensure accountability across teams