Field Sales Management Coordinator

PepsiCo

India · Karnataka, India

Posted on Apr 12, 2026

Overview

Job Title	Customer Sales Executive – Foods	Reports to	Area Sales Manager
Organization / Function	Commercial Unit	Level	L01/L02/L03/L04

General Purpose(Job Overview)	CE handles single/multiple distributors ranging over different scale of business. He is the representation of PepsiCo in market who is responsible for planning, deploying and executing joint business plans and driving sustainable sales capability. The CE will help distributor expand his business by coaching and working with the DB and/or the team of sales representatives. He will be instrumental in resolving market challenges and ensuring incremental business.
Key Metrics	Sec Value Achievement Vs. Plan Outlets/Distribution Addition Range Selling (Including focus on innovation) %age Outlet billed Order Cancellation Rate
	Market Delivering Secondary monthly targets and Gross Revenue growth Planning routes efficiently to increase productivity Increase Net Distribution by increasing number of outlet served Increases Weighted Distribution by increasing SKU count in existing outlets Ensuring stock availability and Rack Execution as per planogram Relationship building in the market to maximize customer satisfaction Training & Communication One-on-One training of PSRs to develop business understanding & sales capability Monthly target setting for each salesmen Works with salesmen in market to coach him/her on market execution Monitors salesmen performance using regular sales reports Communicates incentives and motivates salesmen to achieve targets Distributor Distributor/Hub/Spokes appointment and retirement for territories Managing DB health (ROI) by ensuring adherence to Joint Business plan Jointly responsible for recruitment and retention of sales representatives Minimizing expiry/stales by ensuring FIFO and stacking norms of products Tracking correct and timely delivery of orders in the market Ensuring food compliance of every distributor Facilitating development of distributor on PepsiCo sales competencies
Key Capabilities / Competencies	Competencies Knowledge1. FMCG Sales and Distribution Model2. Computer – Excel, Word, Outlook3. Local language (good to have) and Basic English 4. Data proficiency – ROI ModelSkills1. Negotiation2. Communication3. People management 4. Time Management 5. Critical Thinking 6. Analytical Ability 7. Problem Solving	Key Interfaces Internal Area Sales ManagerMarket Development ManagerSales Development ManagerRevenue ManagerSupply Chain ManagerUnit Finance ManagerUnit HR Manager External CustomersDistributorsSalesmen \| 3^rd Party
	Qualifications - Any under graduation or Post Graduation	Experience - 2 Years- FMCG/ Similar Sales and Distribution

Responsibilities

Job Title	Customer Sales Executive – Foods	Reports to	Area Sales Manager
Organization / Function	Commercial Unit	Level	L01/L02/L03/L04

General Purpose(Job Overview)	CE handles single/multiple distributors ranging over different scale of business. He is the representation of PepsiCo in market who is responsible for planning, deploying and executing joint business plans and driving sustainable sales capability. The CE will help distributor expand his business by coaching and working with the DB and/or the team of sales representatives. He will be instrumental in resolving market challenges and ensuring incremental business.
Key Metrics	Sec Value Achievement Vs. Plan Outlets/Distribution Addition Range Selling (Including focus on innovation) %age Outlet billed Order Cancellation Rate
	Market Delivering Secondary monthly targets and Gross Revenue growth Planning routes efficiently to increase productivity Increase Net Distribution by increasing number of outlet served Increases Weighted Distribution by increasing SKU count in existing outlets Ensuring stock availability and Rack Execution as per planogram Relationship building in the market to maximize customer satisfaction Training & Communication One-on-One training of PSRs to develop business understanding & sales capability Monthly target setting for each salesmen Works with salesmen in market to coach him/her on market execution Monitors salesmen performance using regular sales reports Communicates incentives and motivates salesmen to achieve targets Distributor Distributor/Hub/Spokes appointment and retirement for territories Managing DB health (ROI) by ensuring adherence to Joint Business plan Jointly responsible for recruitment and retention of sales representatives Minimizing expiry/stales by ensuring FIFO and stacking norms of products Tracking correct and timely delivery of orders in the market Ensuring food compliance of every distributor Facilitating development of distributor on PepsiCo sales competencies
Key Capabilities / Competencies	Competencies Knowledge1. FMCG Sales and Distribution Model2. Computer – Excel, Word, Outlook3. Local language (good to have) and Basic English 4. Data proficiency – ROI ModelSkills1. Negotiation2. Communication3. People management 4. Time Management 5. Critical Thinking 6. Analytical Ability 7. Problem Solving	Key Interfaces Internal Area Sales ManagerMarket Development ManagerSales Development ManagerRevenue ManagerSupply Chain ManagerUnit Finance ManagerUnit HR Manager External CustomersDistributorsSalesmen \| 3^rd Party
	Qualifications - Any under graduation or Post Graduation	Experience - 2 Years- FMCG/ Similar Sales and Distribution