First Gen: Digital Marketing / Media intern

PepsiCo

PepsiCo

Netherlands · Utrecht, Netherlands

EUR 550-550 / month

Posted on Apr 17, 2026
Overview

Summer term: 27th July 2026 – 31st January 2027

Pepsi, Lay’s, Quaker, Doritos — hungry for more than just great flavors?

Experience what it’s like to shape the future of iconic brands and step into a workplace where culture, creativity, and collaboration drive everything we do.

Every 6 months, PepsiCo BeNeLux welcomes new talent just like you. Our internship program for (near-)graduates offers meaningful projects, mentorship and plenty of opportunities to grow your skills through hands-on experience. It’s not just on-the-job learning, but a chance to develop both personally and professionally.

Join our group of around 30 interns and become part of a community where your voice and perspective matter.

Responsibilities

RESPONSIBILITIES

  • You will be able to manage your own digital marketing projects from start to finish.
  • Newsletters, social media replies, giveaways... You will be in direct contact with our consumers and add your own creative twist to owned content.
  • Influencer marketing will hold no secrets for you!
  • Ever wondered how we launch the latest Lay’s or Doritos flavor? You’ll learn everything about campaigns and play a key role in delivering content to our media agency.
  • You will finish your internship with a broad understanding of media and digital marketing!

WHAT YOU CAN EXPECT

  • A supportive team that will encourage your professional growth and development
  • An opportunity to be meaningful and impactful within your work and projects
  • A community of interns - offering additional support, the opportunity to build connections, workshops and much more
  • Internship compensation of 550€/month and travel reimbursement
  • Work-from-home toolkit
Qualifications

WHAT WE’RE LOOKING FOR

  • You are proactive with a practical & positive mentality. You see every new task as a great opportunity to learn.
  • You are not afraid to speak up, take initiatives and talk to different stakeholders.
  • A good organizer who can balance different projects running simultaneously.
  • A big fan of all things social media and digital marketing: Instagram & TikTok have no secrets for you.
  • You are fluent in both Dutch and English. (Fluent Dutch is a must).
  • Currently in the final phase of studies or max 3 months after starting an internship to complete studies.

YOUR RECRUITMENT JOURNEY

  • Phone screening with one of our recruiters
  • Interview at our office
  • Offer: You’re hired!
  • Welcome to PepsiCo

CAREERS TO SMILE ABOUT

At PepsiCo, you’ll discover a place where our mission is to create smiles around the world. With a portfolio of more than 500 beloved brands including, Gatorade, Lay’s and Quaker, our work touches millions of people every day.

At the heart of the company is a team of thinkers, creators, and problem-solvers who collaborate to innovate and turn ideas into action. Driven by innovation and a focus on creating joyful moments through food and drinks, our decisions are guided by consumer centricity, creating opportunities for our associates to do meaningful work and make a lasting impact in the communities we serve.

Whatever your role, you’ll be part of a global community that values your ideas and empowers you to make an impact, on your career and on the world around you.

Want more info? Check out www.pepsico.com!