Lead connections planning & execution across Asia FOBO (VN & PH) & rest of APAC Foods portfolio (Pepsi, MT Dew, GAT , Sting, Lays, Cheetos, Doritos, Quaker, POCA, Tropicana); define objectives & quantitative KPIs, allocate budgets & track progress.

• • Implement & operationalize Media/ campaign strategy including job-to-be-done that the campaign aims to achieve, ensuring it aligns with the overall brand and category strategies
  • Track & report quantitative KPIs for the JTBD, to measure campaign progress and outcomes
  • Determine media budget allocations across mediums, channels, for each brand campaign
  • Define strategic target audience (leveraging existing brand or category strategy), detail out the consumer touch-points & conduct journey-mapping. Create brief that outlines campaign objectives, target audience, timing, scope and other relevant information for media agencies & platforms
  • In partnership with media and creative agencies, craft holistic & integrated connections plan for the brands including paid, earned & owned media, sponsorships/partnerships and ecom
  • Drive 100% adherence to brilliant basics across these brands through plans that maximize reach, frequency and continuity, with the right media mix, at optimized media costs – OPM way
  • Partner with agencies and brand teams to lead personalization efforts across the brand portfolio
  • Lead the execution of 5S strategy on communications planning, with the right allocations and execution across stream, scroll, search, shop and sense across Markets
  • Support operations of ROIE and media analytics
  • Implement aligned learning agenda & support partnerships

Business and Brand Impact –

• • Support tracking & implementation of productivity
  • Support landing Improved campaign operations & Penetration through reach & sufficiency goals and drive growth for portfolio
  • Increase our brand noticeability & viewability within key strategic social channels