First Gen: Analytics & Insights Intern

PepsiCo

PepsiCo

Netherlands · Utrecht, Netherlands

EUR 550-550 / month

Posted on Apr 22, 2026
Overview

Summer term: 27th July 2026 – 31st January 2027

Pepsi, Lay’s, Quaker, Doritos — hungry for more than just great flavors?

Experience what it’s like to shape the future of iconic brands and step into a workplace where culture, creativity, and collaboration drive everything we do.

Every 6 months, PepsiCo BeNeLux welcomes new talent just like you. Our internship program for (near-)graduates offers meaningful projects, mentorship and plenty of opportunities to grow your skills through hands-on experience. It’s not just on-the-job learning, but a chance to develop both personally and professionally.

Join our group of around 30 interns and become part of a community where your voice and perspective matter.

Responsibilities

RESPONSIBILITIES

  • Ensuring our snacks and breakfast cereals align with consumer preferences
  • Testing and optimizing cool things (e.g., TV advertisements)
  • Generating new product ideas through innovation research
  • Keeping an eye on brand vibes
  • Identifying who's interested in our brands for explosive growth
  • Spotting trends and connecting data online
  • Amplifying the focus on people at PepsiCo by: Making data accessible
  • Showcasing our best practices
  • Supporting other Insights teams like Business Analytics and Shopper Insights to become the ultimate Insights dream team at PepsiCo

WHAT YOU CAN EXPECT

  • A supportive team that will encourage your professional growth and development
  • An opportunity to be meaningful and impactful within your work and projects
  • A community of interns - offering additional support, the opportunity to build connections, workshops and much more
  • Internship compensation of 550€/month and travel reimbursement
  • Work-from-home toolkit
Qualifications

WHAT WE’RE LOOKING FOR

  • Bachelor or Master's student in relevant studies such as psychology, communication science or marketing / business
  • Curiosity about people: their needs, barriers, and motivations
  • Passion for brands and marketing
  • Strong strategic and analytical skills, as well as the creativity to translate data into marketing activations and strategies
  • Entrepreneurial, proactive, and actively connecting with stakeholders and team members
  • Fluent in English, Dutch is a plus but not mandatory.
  • You are currently studying or have recently graduated (max. 3 months post-graduation)

YOUR RECRUITMENT JOURNEY

  • Phone screening with one of our recruiters
  • Interview at our office
  • Offer: You’re hired!
  • Welcome to PepsiCo

CAREERS TO SMILE ABOUT

At PepsiCo, you’ll discover a place where our mission is to create smiles around the world. With a portfolio of more than 500 beloved brands including, Gatorade, Lay’s and Quaker, our work touches millions of people every day.

At the heart of the company is a team of thinkers, creators, and problem-solvers who collaborate to innovate and turn ideas into action. Driven by innovation and a focus on creating joyful moments through food and drinks, our decisions are guided by consumer centricity, creating opportunities for our associates to do meaningful work and make a lasting impact in the communities we serve.

Whatever your role, you’ll be part of a global community that values your ideas and empowers you to make an impact, on your career and on the world around you.

Want more info? Check out www.pepsico.com!