- Execute Customer, Sales and Shopper activation in Georgia and Armenia
- Deliver snacks, dairy and baby food category sales activation agenda
- Develop and implement commercial plans to contribute to annual objectives of business unit (volume, revenue, profit, productivity) and trade marketing objectives such as execution standards, trade equipment and customer/shopper promo
- Bring PEPSICO brands as much closer to the end consumer as possible by cooperating with strategic sales channels and Go-To-Markets
- Develop and maintain the promo calendar by chain / slot / SKU / discount depth, ensuring clear version control and timelines.
- Align promo plan with Marketing calendar (launches, brand initiatives) to ensure coherence between marketing activities and promotional actions
- Conduct post-promo analysis and consolidate learnings for the next planning cycle
- Develop and implement in-store execution standards based on marketing strategy and business priorities in line with agreed PEPCISO approach
- Manage annual process of Trade equipment Assessment, Planning, Installation, Performance evaluation
- Lead execution of trade marketing, annual plan preparation including retail objectives, equipment, commercial calendars, budgets, TM programs
- Higher education in Economics, Marketing, Management or equivalent area
- 5+ years of experience in trade marketing, channel marketing, sales with leadership experience in FMCG sector
- Experienced MS office user, particularly Excel and PPT
- Fluent in Georgian and English
- Decisiveness and results oriented
- Strong problem solver and analytical skills owner
- Clear, effective and persuasive communication skills
- Ability to operate effectively in a fast moving and changing environment
