Marketing Innovation Manager;市场创新经理

PepsiCo

PepsiCo

Shanghai, China · China

Posted on Apr 30, 2026
Overview

Drive end-to-end incubation and commercial delivery of innovation platforms in China, working cross-functionally to build and execute scalable, market-ready business models.

Responsibilities
  • Lead incubation and revenue delivery of innovation platforms across priority channels and consumption occasions
  • Translate early-stage ideas into scalable commercial models and GTM strategies
  • Develop test-and-learn frameworks and replicable playbooks to accelerate speed and de-risk scaling
  • Collaborate closely with cross-functional teams (Marketing, Sales, R&D, Insights, Supply) and key customers to deliver outcomes
  • Partner with Innovation Head and global teams to prioritize, refine, and roll out innovation bets across markets
  • Build external partnerships and ensure financial discipline and ROI tracking for incubation investments
Qualifications

- 5~10 years in Marketing / Customer Marketing / Premium channel private lable management

- Proven experience in building and scaling new businesses or innovation platforms

- Strong commercial and revenue ownership mindset

- Experience operating without direct teams, influencing senior stakeholders

- Experience in channel / customers especially private lable experience preferred