CAREERS TO SMILE ABOUT
At PepsiCo, you’ll discover a place where our mission is to create smiles around the world. With a portfolio of more than 500 beloved brands including, Gatorade, Lay’s and Quaker, our work touches millions of people every day.
At the heart of the company is a team of thinkers, creators, and problem-solvers who collaborate to innovate and turn ideas into action. Driven by innovation and a focus on creating joyful moments through food and drinks, our decisions are guided by consumer centricity, creating opportunities for our associates to do meaningful work and make a lasting impact in the communities we serve.
Whatever your role, you’ll be part of a global community that values your ideas and empowers you to make an impact, on your career and on the world around you.
THE OPPORTUNITY
At PepsiCo, our mission is to create smiles around the world. With more than 500 beloved brands — including Pepsi, Gatorade, Lay's, and Quaker — our work reaches millions of people every day.
We´re looking for the Head of Commercial for our Sodastream Business Unit (part of PepsiCo Beverage BU).This role will be responsible for leading Revenue Growth Management (RGM), Demand Acceleration (Dx), Trade Marketing & Perfect Store.You´ll develop and drive short term and long-term net revenue realisation through Price Pack Architecture, Mix Management, Innovation Pricing Strategy, and Promotional Management. Also you will work to implement Perfect Store Global Standards.
This role reports to Sodastream Argentina General Manager and has 1 Direct Report.
THE IMPACT
Revenue Growth Management (RGM)
- Lead the development and implementation of our 3-5 year RGM strategy to drive positive Net Revenue realisation across RGM levers, including Pack Price Architecture, Mix Management, Innovation planning and Promotional Management
- Partner with Local Functions (Marketing, Finance, E-Commerce & Sales) and the Global RGM teams to land channel-pack price strategy into annual plan implementation
- Ensure RGM strategies are delivering business targets across Net Revenue Growth, Share Performance and Profitability, and work cross functionally with agility to address changing market dynamics
- Track and report RGM outcomes & timely competitive pricing dynamics to internal stakeholders and ensure learnings are captured to inform future strategy.
Demand Acceleration (Dx) & Perfect Store
- Own Perfect Store operationalization and compliance (inc KPIs operationalization & incentives) to deliver sustainable profitable granular growth
- Ensure effective and timely execution of Commercial Calendar
- Define planogram principles by channel to achieve execution standards
- Lead development of DX activities with detailed mechanics description
- Support development of sales stories for new launches
- Lead development and Execution of cross categories in-store standards based on Perfect Store strategy and business priorities
- Align Brand and Sales plans, develop and execute DX calendar in Strategic Sales channels
- Responsible for DX AOP preparation including Perfect Store objectives, Equipment, Commercial calendars, budgets, programs
Trade Marketing
- Lead launch of trade activities, including point of sales materials and presentation to sales team
- Lead POS Strategy, Agenda and Execution for Modern & Traditional Trade Channels
- Own the Trade Marketing/POSM Budget
- Work with the POSM Agencies
- Lead Merchan Strategy, Execution and Tracking. Works with Merchan Agencies Nationally
Who Are We Looking For?
- 5/8+ years of relevant CPG experience, preferably in revenue management, Sales or sales finance
- Degree qualified in Business, Finance, Economics or a related field
- Knowledge of trade marketing, pricing, retailer margin structures, promotional effectiveness/ROI methods within the Argentina FMCG market.
- Hands-on experience with managing Perfect Store program on the ground. Proven track record across both traditional and organized trade channels
- Ability to generate and synthesize insights into a compelling narrative to drive decision-making and influence stakeholder across varying levels of the organization
- Ability to function effectively in a team and matrix environment
- Persuasive communication skills (written and verbal)
- Strategic thinker with the ability to initiate and lead projects to completion
- Excellent analytical skills to manipulate data sources into actionable insights and executable solutions.
If this is an opportunity that interests you, we encourage you to apply even if you do not meet 100% of the requirements.
What can you expect from us:
Opportunities to learn and develop every day through a wide range of programs.
Internal digital platforms that promote self-learning.
Development programs according to Leadership skills.
Specialized training according to the role.
Learning experiences with internal and external providers.
We love to celebrate success, which is why we have recognition programs for seniority, behavior, leadership, moments of life, among others.
Financial wellness programs that will help you reach your goals in all stages of life.
A flexibility program that will allow you to balance your personal and work life, adapting your working day to your lifestyle.
And because your family is also important to us, they can also enjoy benefits such as our Wellness Line, thousands of Agreements and Discounts, Scholarship programs for your children, Aid Plans for different moments of life, among others.
We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We respect and value diversity as a work force and innovation for the organization.
