At PepsiCo, our mission is to create smiles around the world. With more than 500 beloved brands — including Pepsi, Gatorade, Lay's, and Quaker — our work reaches millions of people every day.We´re looking for the Direct to Consumer Online (DTC Online) Lead for our Sodastream Business Unit in Argentina (part of PepsiCo Beverage BU).This role will be responsible for leading for the development & execution of our Online Store (DTC) The role reports to the Argenitna Sodastream Head of E-Commerce.

• Lead E2E DTC commerical channel
• Establish Action plans aligned with monthly sales/commercial strategies.
• Responsible for the Strategy, Development and Execution of the Loyalty Reward Program
• Implement promotions, financing benefits, and special commercial actions.
• Lead the CRM Strategy, Development and Execution (including email marketing)
• Prepare performance reviews for the Local and Global Leadership Team
• Be the main point of contact with the Global E-Commercer Team
• Optimize Customer Journey (UX/UI) improving conversion, retention and LTV
• Ensure digital consistency with brand positioning and global guidelines.
• Analyze KPIs (revenue, conversion rate, avg ticket, GM, ROAS, etc) to idenify business opportunities and inform decision making

• 2-4 years of experience in DTC or E-Commerce or Marketplaces (ideally from FMCG or Small Domestic Appliances)
• Bachelor’s degree in Marketing, Business Adminisitration, Sales, or related fields.
• Proven experience managing DTC channels or marketplaces.
• Strong analytical skills with a performance-driven mindset.
• Proficiency in digital tools (Google Analytics, ad platforms, CRM, Shopify, Magento, VTEX).
• Experience managing agencies and external partners.
• Experience in omnichannel marketing, attribution methodologies & ROI measurement
• High proficiency in Microsoft Excel
• Entrepreneurial, hands-on, and results-oriented profile.
• Advanced English (required)

What can you expect from us:

• Opportunities to learn and develop every day through a wide range of programs.
• Internal digital platforms that promote self-learning.
• Development programs according to Leadership skills.
• Specialized training according to the role.
• Learning experiences with internal and external providers.
• We love to celebrate success, which is why we have recognition programs for seniority, behavior, leadership, moments of life, among others.
• Financial wellness programs that will help you reach your goals in all stages of life.
• A flexibility program that will allow you to balance your personal and work life, adapting your working day to your lifestyle.
• And because your family is also important to us, they can also enjoy benefits such as our Wellness Line, thousands of Agreements and Discounts, Scholarship programs for your children, Aid Plans for different moments of life, among others.