CAREERS TO SMILE ABOUT
At PepsiCo, you’ll discover a place where our mission is to create smiles around the world. With a portfolio of more than 500 beloved brands including, Gatorade, Lay’s and Quaker, our work touches millions of people every day.
At the heart of the company is a team of thinkers, creators, and problem-solvers who collaborate to innovate and turn ideas into action. Driven by innovation and a focus on creating joyful moments through food and drinks, our decisions are guided by consumer centricity, creating opportunities for our associates to do meaningful work and make a lasting impact in the communities we serve.
Whatever your role, you’ll be part of a global community that values your ideas and empowers you to make an impact, on your career and on the world around you.
THE OPPORTUNITY
At PepsiCo, our mission is to create smiles around the world. With more than 500 beloved brands — including Pepsi, Gatorade, Lay's, and Quaker — our work reaches millions of people every day.
We´re looking for the Head of Marketing for our Sodastream Business Unit (part of PepsiCo Beverage BU).
This role will be responsible for leading the Marketing Team, build a strategic vision, set the agenda and ensure strength of execution to deliver both short-term and long-term results.
This position reports into Argentina Sodastream General Manager and has 2 reports.
THE IMPACT
- Define & Execute the Annual Activity/Marketing Plan
- Responsible for growing Brand Awareness and Demand Generation to deliver the AOP Targets (annual operating plan)
- Accountable for A&M Budget to maximize ROI behind initiatives and making trade-offs to fuel growth
- Establish and track Marketing & Digital KPIs, leveraging consumer insights and market data to optimize performance
- Develop & Execute Creative multi-media channels Campaigns by working close with Media and Creative agencies
- Lead the Influencers Marketing Strategy/Execution and the UGC Content generation
- Work with HQ (Marcomm, Category Teams, R&D) to deliver NPD launches OTIF and lead the GTM for each initiative
- Work with local Sales, Commercial, LD&T, E-Commerce & Finance to deliver business results
- Manage, coach and develop direct reports and play a broader leadership role within the Business Unit Management Team
WHO ARE WE LOOKING FOR?
- 8–10+ years of experience in Marketing within FMCG companies.
- Proven track record of delivering brand development results (Penetration, Market Share, Awareness)
- Experience building brand & marketing strategies
- Experienced Integrated communications and using marketing mix elements like: shopper marketing, digital marketing, media planning and content creation
- Strong strategic mindset and ability to distil complex tasks into simple and compelling strategies
- Strong commercial & Consumer insight acumen with proven track record in FMCG
- Agency Management Experience
- A&M management/accountability
- Inspirational leader with “can do” attitude with solid strategic, analytic and execution skills
- Self-starter with a high sense of urgency and entrepreneurial spirit
- Strong and effective communication skills including verbal, written and presentation
- Advanced English (required).
If this is an opportunity that interests you, we encourage you to apply even if you do not meet 100% of the requirements.
What can you expect from us:
Opportunities to learn and develop every day through a wide range of programs.
Internal digital platforms that promote self-learning.
Development programs according to Leadership skills.
Specialized training according to the role.
Learning experiences with internal and external providers.
We love to celebrate success, which is why we have recognition programs for seniority, behavior, leadership, moments of life, among others.
Financial wellness programs that will help you reach your goals in all stages of life.
A flexibility program that will allow you to balance your personal and work life, adapting your working day to your lifestyle.
And because your family is also important to us, they can also enjoy benefits such as our Wellness Line, thousands of Agreements and Discounts, Scholarship programs for your children, Aid Plans for different moments of life, among others.
We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We respect and value diversity as a work force and innovation for the organization.
