Старший менеджер группы по исследованиям, Москва, Москва

PepsiCo

PepsiCo

Moscow, Russia · Russia

Posted on May 8, 2026
Обязанности:

1. Lead the DX Insights agenda

  • Build a strong DX insights roadmap covering shopper, customer, channel understanding;
  • Ensure insights are translated into practical recommendations and embedded into business planning and execution;
  • Act as the key insights partner for DX / Commercial leadership;
  • Lead Insights WCCE agenda (Discoveries T2T, Growth Summits, Cat Vision).

2. Generate actionable shopper, customer and channel insights

  • Lead shopper studies;
  • Identify growth opportunities through better understanding of customers specifics missions, triggers, barriers and occasions;
  • Develop insight-based recommendations for customer engagement.

3. Build data capabilities and data usability

  • Simplify and integrate multiple data sources to create clear and actionable business narratives (Sellout synchro project);
  • Improve usability of commercial sell-out data for day-to-day decisions;
  • Translate complex datasets into concise recommendations for stakeholders.

4. Support commercial growth

  • Partner with Commercial and Category teams to identify whitespace opportunities and unlock category growth;
  • Contribute to annual planning, AOP Channel forecasting;
  • Support stronger customer engagement through insight-led solutions relevant to retailer priorities.
Требования:
  • Higher education
  • Experience in Insights 5+ years; commercial (DX, RGM) experience is a plus
  • Proven ability to influence and align cross-functional teams and senior stakeholders
  • Strong strategic thinking and storytelling skills
  • Strong analytical skills: ability to translate data into actionable insights
  • Project management skills and ability to drive initiatives end-to-end
  • English — upper-intermediate and above