This role is a core team member within the Revenue Growth Management team for Asia Beverages- all markets. Reporting directly to the Asia Bev RGM Director, this position partners closely with Franchise leadership and Bottling Partners across markets to shape, embed, and deliver sustainable Revenue Growth Management strategies.

The role has regional responsibility for driving pricing, pack/portfolio architecture, mix, and trade investment effectiveness, while building long‑term RGM capability and consistent ways of working across markets.

It is a highly cross-functional role success in this role requires strong commercial acumen and the ability to influence across a highly matrixed organization.

Revenue & Pricing Strategy

• Jointly partner with franchise teams and bottling partners to develop a robust business strategy to accelerate revenue growth using Volume, Transactions, Pricing, Mix and Trade Spend as a lever.
• Develop robust Channel Pack Price architecture (all channels) based on insights and data analysis. Evaluate & recommend Pack differentiation based on Regional competitive actions, Consumer price points differentiation based on desired promo activities
• Support innovation council with recommendations for all new pack price initiatives with end-to-end view on category, sales execution, trade marketing programs and pack P&L

Performance Management & Insights

• Monitor pricing execution through regular tracking in the field e.g. share swing, rate/mix tracker, quarterly update on Channel & Regional rate/mix performance by brand & pack.
• Track Periodical Mix Trends tracking Pack and channels focused to get ahead of possible negative mix impacts to the Net Price Performance with the respective action plans to minimize the impact.
• Analyze promo performance (uplift, ROI) and track spend strategy by channel/account

Capability Building & Ways of Working

• Supports the Asia Bev RGM Lead with capability agenda by transferring and building capability with RGM Bottlers team via High Impact Projects, Lift-and-shift of global best-practices and tools (including OBPA, Conjoint study, GNRM Hub) to ensure sustainable and self-sufficient RGM organization.
• Contributes actively to enhance Asia BU RGM capability and application through Franchise RGM Playbook.
• Understand and Establish Ways of Working across Franchise teams and other cross functional teams
• Liaise with global teams for regular updates and representation across forums

Experience & Profile

• 10+ years of experience, preferably within commercial domain, with 2+ years of direct experience in Revenue Management, Pricing, or Commercial roles
• Demonstrated experience influencing senior stakeholders across functions and markets
• Strong understanding of pricing, pack price architecture, mix management, and trade investment in multi‑channel environments
• Comfortable operating in ambiguity and leading initiatives beyond direct authority
• Strong analytical skills – the ability to review complex, ambiguous/incomplete data, pulling out key insights
• Strong presentation and excel skills
• Passion for delivering results, taking ownership, and translating insights into plans for execution
• Strong interpersonal/communication/influencing skills to win support and drive decision-making
• Business Management (MBA / Bachelors) and / or CA / CFA

Differentiating Competencies Required

• Complex problem solving
• Presentation & storytelling
• Motivated self-starter with demonstrated success in achieving results in an ambiguous environment