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Менеджер по активации продаж в электронной коммерции, Москва Ленинградский пр.
PepsiCo
Moscow, Russia · Russia
Posted on May 17, 2026
Обязанности:
Preparation and execution of Annual Operational Plan for the eCom
Preparation and execution of the Joint Business plan with Key partners
Responsible for the improving brand presence and brand awareness
Сustomer management, sales development and execution
Lead sale out reporting process (based on the eCom customers data)
Execute trading calendar and sales activation plan
Align promo-mechanics with clients. Fix product basics for customers based on the guidelines
Analyze and recommend best practices and opportunities in sales activations and e-commerce
Own the online/digital customer relationships with key retailers to become a trusted advisor, creating strategic partnerships which have long term aspirations to be strategic alliances with retailers
Creating and monthly updating promo library (before and post promo analysis, ROI, etc.)
Lead and deliver eCommerce Test & Learn initiatives against joint priorities to drive future growth in in the market
Develop deep understanding of the merchant portfolio from internal and external data/insights
Branded presence in eshop enhance. Leads quality of product description in eshops, categorization, search visibility, shop-in-shop, control and evaluate the work of customer content teams
Ensure strategic effective partnership with customers on day-to-day basis
Work closely with sales teams on strategic/growth levers for the eCom
Требования:
Background in e-commerce 2-3 years
Sales expertise not less than 2 years
Proven experience and track record of exceptional Sales performance within a B2C or B2B environment
Proven expertise in digital strategies execution
Excellent communication skills - engage and influence multiple stakeholders to build strong working relationships internally and externally
Proactive approach - drive online sales and customer engagement whilst taking others with you
Analytical skills – create robust analysis and meaningful insights to drive actions and highlight opportunities
Strong track record of over delivery against commercial targets
Innovative and entrepreneurial focus
English level - Upper-intermediate + (read, write, good presentation skills)
