The Brand Manager - Lays role involves collaborating with the Senior Marketing Manager to develop disruptive integrated marketing strategies focused on digital visibility and promotions. Key responsibilities include co-creating brand communication strategy, short-long term calendar planning, leading digital communication strategy & execution, overseeing brand in-store visibility, below-the-line marketing planning & execution, managing media planning & spending and coordinating brand plans with cross-departments.

What you will be responsible for:

1. Collaborate with the Senior Marketing Manager to develop disruptive and meaningful integrated marketing communication strategies with a strong focus on digital, promotion, and brand visibility across consumer touchpoints.
2. Support the Brand Manager in developing short- and long-term marketing calendars covering advertising, promotion, and visibility initiatives across all channels.
3. Develop and execute digital marketing strategies in collaboration with appointed digital and creative agencies to drive brand engagement and campaign effectiveness.
4. Manage promotion and media spending in line with approved plans, ensuring effectiveness, efficiency, and compliance with internal governance processes.
5. Collaborate with the Trade Marketing team to develop channel activation plans and POSM strategies that support integrated marketing initiatives and execution excellence.
6. Lead digital campaign execution and support offline, in-store, below-the-line, and OOH marketing activities to ensure consistent brand communication and strong consumer engagement.
7. Coordinate cross-functional stakeholders to ensure timely and effective execution of brand initiatives and campaigns.

What you will need to have:

QUALIFICATIONS

1. Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
2. Minimum 3–5 years of experience in brand management, marketing, or integrated marketing communications, preferably within FMCG or consumer goods industry.

COMPETENCIES REQUIREMENT

1. Strong strategic thinking capability with the ability to develop impactful and consumer-centric marketing strategies.
2. Strong understanding of digital marketing channels, media platforms, and marketing tools.
3. Strong analytical skills with the ability to interpret data and translate insights into actionable marketing plans.
4. Strong project management skills with the ability to manage multiple priorities and meet deadlines in a fast-paced environment.
5. Effective interpersonal and collaboration skills to work cross-functionally with brand, trade marketing, sales, and external agency partners.
6. Strong communication, stakeholder management, and relationship-building skills.
7. Proactive, agile, and execution-oriented mindset with strong attention to detail.