At PepsiCo, you’ll discover a place where our mission is to create smiles around the world. With a portfolio of more than 500 beloved brands including, Pepsi, Lay’s and Lipton Ice Tea, our work touches millions of people every day.At the heart of the company is a team of thinkers, creators, and problem-solvers who collaborate to innovate and turn ideas into action. Driven by innovation and a focus on creating joyful moments through food and drinks, our decisions are guided by consumer centricity, creating opportunities for our associates to do meaningful work and make a lasting impact in the communities we serve.Whatever your role, you’ll be part of a global community that values your ideas and empowers you to make an impact, on your career and on the world around you.We are looking for a Senior Assistant Brand Manager to join our Marketing team based in Istanbul and will directly report to Senior Brand Manager. The role will be temporary.As a Lay’s Create Senior Assistant Brand Manager in Türkiye, you will be part of the creation of brand strategy across consumer channels, using strong consumer and market insights to drive growth and deliver impactful campaigns and standout brand experiences. You’ll combine creativity with strong commercial thinking.Join us in shaping Türkiye’s most loved, thinnest and crispiest potato chips brand, creating smiles with every bite.
Responsibilities- Translate a holistic understanding of Turkish consumers and shoppers to key growth opportunities of the brand.
- Develop brand communication campaigns from insight generation to creative development by working with agencies to deliver strategically sound messages inline with Brand Communication Strategy.
- Ensure consistency of the brand strategy and the brand's fundamental elements.
- Lead innovation projects based on Turkish market needs and global priorities.
- Help identifying new opportunities to drive growth.
- Develop and adapt integrated marketing mix.
- Track and manage category budget.
- University graduate
- At least 3 years of marketing experience preferably in FMCG
- Passion for Potato
- Ability to read and analyze financials and business performance
- Fluent in English and Turkish
