Are you passionate about driving customer growth and turning strategy into measurable results? We are looking for a commercially minded professional to manage and develop On/Off Trade in Portugal, leading both strategic and tactical plans that maximize volume and profitability. This role plays a key part in building long‑term, trust‑based customer partnerships, collaborating cross‑functionally, and ensuring excellent execution in store — always with a strong focus on the consumer and sustainable business growth.
To achieve volume and profit objectives within specifically assigned customers through productive relationships, planning and execution compatible with channel/company strategy.
Responsibilities- Develop and evolve a customer strategic and tactical plan:
- Customer analysis reviewing previous plan and performance with key conclusions. From this build a SWOT analysis (strengths, weaknesses, opportunities, threats).
- Develop customer specific (SMART) plans that cover overall strategy, specific goals (what will be achieved) and tactics (how this will be achieved) for range, merchandising, promotions, pricing, service and distribution.
- Achieve volume & profit (latter as appropriate) phased goals by brand and by account.
- Develop a productive business to business relationship with OT customers:
- Appropriate levels of written, verbal and face to face communication with the customer (to be determined by specific account).
- Presentation, negotiation and implementation of targeted plans for range, merchandising, promotions, pricing, service and distribution.
- Build a clear understanding of the customer structure, roles and individuals.
- Periodical meetings with the customer to develop a trust based mutually beneficial relationship at the all appropriate points of interaction.
- One major business review with all customer/ company key personnel. Quarterly business reviews with primary contact (buyer).
- Consistently high customer service: same day response time; prioritization and solving of customer ‘issues’ within agreed time frames.
- To an appropriate level, have a clear understanding of how the customer makes key decisions, who owns/ influences/ implements them and built relationships with key personnel as a result. As appropriate, facilitate multi-functional relationships between the customer and the company to influence key decisions.
- Work with line manager and build internal multi-functional alignment to the account to achieve volume/ profit goals:
- Trade Marketing/ Category management, time/ resource allocation.
- Logistics (supply chain), time/ resource allocation.
- Marketing
- Communication and commitment building within field support teams.
- Customer administration:
- Maintain an account file that represents the current situation within the account in terms of the key sales drivers.
- Build an account budget and gain agreement to it, to deliver customer specific plans at the desired profitability.
- Build and keep updated store database for the account.
- Provide desired level of forecasting for company production planning.
- Complete all customer administration as required (eg. Promotional proposals, product files etc.).
- Weekly store visits to validate compliance to account plans.
- Continually updated budget with exact status on every activity / invoice.
- Evaluation of all key customer activities within the plan (eg. Promotions).
- Bachelor in business, economics or engineering with passion about management and commercial areas.
- Fluent oral and written English.
- Advanced MS Office skills (PowerPoint, Excel, Word).
- 2-3 years of experience in FMCG, management consulting, marketing and sales from other industries.
- Functional competencies: Results orientation, Planning & co-ordination, Influence and negotiating, relationship building.
