KAM, O2O; 重点客户经理，O2O渠道

PepsiCo

Shanghai, China · China

Posted on Jun 2, 2026

Overview

- Work together with GKAM to implement Key Account strategy, wiring, planning, selling, and execution to drive account profitable & sustainable growth;

- Analysis and define the account growth opportunities, make proper suggestions to superior for decision making;

- Coordinate the field sales team/Trade Marketing/Supply chain to ensure the best in-store performance;

- Champion and embed GCS understanding, control, ownership and execution within GCR to achieve an effective audit rating

Responsibilities

Work together with GKAM to implement Key Account strategy, wiring, planning, selling, and execution to drive account profitable & sustainable growth;

-Comprehensively understand the market and customer dynamics in assigned key account to provide excellent services to customers and build up strong working relationship with customers;

-Work with Field Sales to deliver revenue and volume targets for the key account channel by focusing on sales drivers (distribution, visibility, pricing, merchandising/ promotions);

-Develop/use tracking and reporting tools to monitor the sales performance

- Support superior to negotiate the key account annual contract; - Monitor and manage annual trade expenditure to help superior control the ROI;

Analyze and define the account growth opportunities, make proper suggestions to superior for decision making

- Analyze and review business data to provide further improvement action plans

- Identify potential opportunities, communicate those and recommend possible solutions to superior

- Work out customized promotions in assigned account aligned with Marketing & Trade Marketing strategy;- Work out analytical report for quarterly and review annually new items investment;Coordinate the field sales team/Trade Marketing/Supply chain to ensure the best in-store performance

-Ensure that all the brands and assortments are properly listed, implemented and merchandising;

-Monitor and check store’s performance to ensure store implementation as company policy;

-Pro-actively coordinate related departments for market information and support;

-Share monthly OFR tracking report with operation team;

-Communicate OOS tracking report with relevant parties;

-Champion and embed GCS understanding, control, ownership and execution within GCR to achieve an effective audit rating

Qualifications

- College degree or above; CET 6 or above

- Great at Word, Excel, Power Point

- At least 6 years experience in FMCG sales, with at least 2 years of O2O key account management or trade marketing in FMCG

- Familiar with MT key players in the market

- Strong selling and negotiation skill