First-Party Data & Retail Media Manager (6 month temporary)

PepsiCo

PepsiCo

Turkey · Istanbul, İstanbul, Turkey

Posted on Jun 4, 2026
Overview

Are you passionate about digital growth, data and media?We are looking for a dynamic and hands-on team member to join our Media & TCP team for a 6-month maternity leave cover, working at the intersection of performance marketing, 1st party dataand retail media.This is a great opportunity to gain exposure to one of the most advanced consumer dataecosystems in FMCG, working with local and global teams, leading platforms and key retailpartners.

Responsibilities
  • Own and support KazandiRio user growth agenda (download & retention) throughperformance campaigns
  • Plan and execute digital campaigns across Meta, Google and TikTok together with mediaagency
  • Contribute to eCommerce media activities, including collaborative ads and partner campaigns
  • Work on 1st party data initiatives, including audience creation, segmentation and activation
  • Support data enrichment efforts to improve targeting and campaign effectiveness
  • Play an active role in Retail Media Network (RMN) campaigns with key retailers
  • Collaborate closely with DX, eCommerce, brand teams and media agency.
  • Coordinate with agencies and partners to ensure smooth campaign execution
  • Analyze results and contribute to reporting, insights and optimization
  • Engage with global teams and bring best practices into local execution
Qualifications
  • Minimum 8 years of experience in digital marketing, media or eCommerce
  • Hands-on experience or good understanding of Meta, Google, TikTok platforms
  • Familiarity with performance marketing basics (campaign setup, optimization, KPIs)
  • Interest in data-driven marketing and audience segmentation
  • Experience in app marketing, eCommerce or Retail Media is a plus
  • Strong stakeholder management and coordination skills
  • Analytical mindset and curiosity to learn from campaign data
  • Fluent in English
  • Proactive, collaborative and test & learn mindset