Senior Trade Marketing Manager,Large/CVS/PSC/Discoun; 市场推广高级经理，大业态/便利店/精品超市渠道/折扣店渠道

PepsiCo

Shanghai, China · China

Posted on Jun 23, 2026

Overview

This role is designed to lead trade marketing channel team to set up annual channel growth strategy, build quarterly building blocks and provide customized solutions for top retailers to support AOP delivery and share gain.

1. Provide channel solutions for beyond snack store channels(Discount/PSC/Large/CVS) of three categories (Salty/Quaker/B&C)

2. Support the installation of channel solutions by empowering sales force with training workshops and participation in T2T meetings of top retailers.

3. Lead customized solutions of both portfolio and activation for top retailers

Responsibilities

•Provide channel solutions of three categories (Salty/Quaker/B&C)

•Support the installation of channel solutions by empowering sales force with annual training workshops, quarterly playbooks and add-hoc T2T meetings of top retailers.

•Lead customized solutions for top retailers who cannot be satisfied by channel solutions.

•Lead end to end channel-out portfolio(pack) solutions

•Design innovation launch plan for responding channels

•Own channel P&L to ensure sustainable trade investment

•Own channel investment of D&A and A&M

•Manage agencies for shopper marketing ideation and execution

Qualifications

-Bachelor's degree or above, 10 years in FMCG foods/beverage, both KAM and TM experience.

-Good analytical skills and business solution providing capability

-Fluent in English and Mandarin.

-Strong shopper marketing sense and ideation capability

-Solid TM and KA experience