OverviewThe Insights Associate Analyst is a key insights partner role to the PFUS business which is a larger part of the PFUS brand and marketing teams. This role supports the understanding of retail & consumer data to identify growth opportunities for the PepsiCo PFUS business.
Responsibilitieskey insights partner role to the PFUS business ,supports the understanding of retail & consumer data to identify growth opportunities ,creating/updating dashboards, delivering periodic and on-demand performance reviews and addressing ad-hoc requests based on internal and external data sources.
Qualifications - A junior/mid-level Insight or Analytics professional with experience in a leading research agency (Nielsen/IRI Circana/Kantar) as client servicing front end role or in any consumer goods company part of BU insights function with 5 years+ experience
- Education: Masters in marketing or management, economics, mathematics
- Potential to develop leadership and influencing profile in line with Insights Leader of the future definition: Motivates action through fact-based material; Has a track record of identifying and championing new processes for improving fact-based decision making. Can synthesize multiple, disparate data sources into key reports. Formulates a strong POV and can articulate future scenarios; Is a great storyteller.
- Strong collaborator: Interested and motivated by working with others. Actively creates and participates in opportunities to co-create solutions across markets; will be willing and able to embrace Responsive Ways of Working
- Proven analytics, shopper research experience, consumer insights experience or commercial experience in a combination with strong analytical skills
- High degree of familiarity with CPG and Food & Beverage industry data sources, including Nielsen/IRI (POS and HH panel), GlobalData, Kantar Worldpanel, etc.
- Deep understanding of CPG industry business performance outputs and causal measures, their relationships, and how to bring business performance insights to life visually
- Experience with strong MS Office mastery with strategic presentation and excel mastery is a must, PowerBI and Advance Analytics tools knowledge is a positive plus
- Managerial experience: a plus
- Fluent spoken & written English – a must have.
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