This role is the enterprise authority for APAC Shopper Categories, accountable for setting the strategic direction, operating model, and governance for all shopper‑related procurement across APAC markets.

The role owns category strategy, supplier ecosystem architecture, capability development, and performance management across the full shopper value chain, including Shopper Strategy & Planning, In‑Store Activation, Retail Promotions & Programs, Experiential & Field Marketing, Shopper Content & Assets, Shopper Agencies & Execution Partners, and Retail Data & Measurement.

As the senior APAC interface between Global Shopper Procurement, APAC Business Units, and executive Marketing, Commercial, and Finance leadership, the role ensures shopper investments drive measurable commercial growth, retailer effectiveness, and return on investment, while operating within a consistent governance framework.

This position is accountable for making high‑impact, multi‑market category decisions, balancing standardization and scale with local market responsiveness, and building sustainable shopper procurement capabilities that materially influence topline execution and brand performance across the region.

The APAC shopper category strategy will cover about $180MM - $250MM spend for all markets in APAC including China, ANZ, ICF and Indonesia.

Key Function Metrics

• APAC Shopper Spend Under Management~$180–250MM across shopper category families and APAC markets
• Commercial Effectiveness
• Improvement in shopper investment ROI
• Measurable uplift in promotion effectiveness and in‑store execution quality
• Increased reuse and scalability of shopper assets across markets
• Category & Ecosystem Health
• % of shopper spend operating under standardized category strategies and commercial models
• Supplier ecosystem rationalization and capability elevation
• Reduction in non‑value‑added complexity across markets
• Governance & Compliance Outcomes
• % of shopper spend compliant with global procurement standards
• Contractual adoption of performance‑based remuneration and outcome‑linked KPIs
• Consistent application of sourcing, contracting, and approval frameworks
• Capability & Operating Model Maturity
• Deployment of common shopper procurement playbooks across APAC
• Adoption of advanced retail data, measurement, and effectiveness tools
• Development of shopper‑specific procurement capability and talent depth

Key Contacts

Internal – Enterprise & Regional Leadership

• Global Shopper Procurement LeadershipAlignment on global shopper category strategies, operating models, and deployment priorities across regions.Frequency: Ongoing / Monthly
• APAC CMOs / Commercial VPsJoint ownership of shopper investment strategies, promotion effectiveness, and in‑store execution outcomes across markets.Frequency: Monthly / Quarterly
• APAC Finance Leadership (CFO / Finance VPs)Governance of shopper spend, ROI measurement, productivity delivery, and investment trade‑offs.Frequency: Monthly
• APAC BU Presidents / GMs (as applicable)Resolution of market‑level trade‑offs between standardization, speed, and local competitive needs.Frequency: As required
• Global Marketing & Commercial Capabilities TeamsIntegration of shopper data, digital shelf, measurement, and capability roadmaps into category strategies.Frequency: Ongoing

• Internal – Procurement & Capability Networks

  • APAC Procurement Leadership TeamAlignment on operating model, governance, talent, and capability development across indirect categories.Frequency: Monthly
  • Market‑level Procurement & Marketing LeadsDeployment of shopper category strategies, playbooks, and supplier models.Frequency: Ongoing

External – Strategic Ecosystem Leadership

• Global & Regional Shopper Agencies (Executive Leadership)Strategic partnership governance, capability evolution, and performance‑based commercial models.Frequency: Quarterly / As required
• POS, Print, Fabrication & Execution Partners (Senior Leadership)Long‑term ecosystem strategy, innovation, and scale leverage across APAC.Frequency: As required
• Retail Data & Measurement PartnersDevelopment of advanced measurement, effectiveness, and in‑store analytics capabilities.Frequency: Ongoing

1. 15+ years of progressive leadership experience in shopper marketing, commercial procurement, or agency environments, including regional or global roles
2. Proven track record owning multi‑market category strategies and shaping enterprise operating models
3. Deep expertise across shopper strategy, in‑store activation, retail promotions, experiential marketing, and shopper content ecosystems
4. Demonstrated ability to make high‑impact, ambiguous decisions balancing global scale, local market needs, commercial outcomes, and governance
5. Executive‑level influencing capability with CMOs, Commercial leaders, Finance, and Global Category leadership
6. Advanced understanding of agency commercial models, performance‑based remuneration, and outcome‑linked KPIs
7. Strong experience embedding measurement, effectiveness, and ROI governance into marketing‑driven spend
8. Proven capability in supplier ecosystem design, rationalization, and capability elevation
9. Experience operating effectively in matrixed, global organizations with competing priorities and stakeholders
10. Bachelor’s degree required; MBA and/or professional procurement certification preferre