The role is designed to accelerate the growth of PepsiCo Foods' culinary business by driving culinary innovation, delivering consumer education campaigns and supporting the exploration of new business models.
Responsibilities- Lead culinary innovation, from recipe development to B2B solution design and commercialization
- Develop and execute integrated marketing campaigns for key eatery accounts
- Lead experiential top-to-top engagement initiatives with strategic customers
- Develop consumer culinary education strategy across PepsiCo Foods brands (Lay’s, Quaker, Doritos, Cheetos, Bugles) to drive in-home consumption
- Support the exploration of new business models
- Bachelor's degree and above, with 8+ years of end-to-end marketing experience in leading multinational F&B companies
- Strong track record in B2B marketing
- Strong expertise in integrated marketing campaign development and execution, including social communication, experiential activations and trade events
- Outstanding skill in developing consumer-centric innovations
- Excellent interpersonal skill and presentation skill
- Fluent in English
