Marketing Director, Snacks Category

PepsiCo
PepsiCo

Full-time

Shanghai, China

Posted on Sep 2, 2026

Overview

Drive category growth in China as part of the global category leadership team through strong brand building and profitable innovation. Serve as a key connection point among the Region President, Global Category Leader, R&D, GM, and commercial stakeholders.


Responsibilities

•Co-create and drive market category PSP & AOP
•Oversee demand space led insights/innovation/brand building
•Execute global brand plans and lead /execute market brand development
•Architect Commercial Strategies and Plans, translates insights and analytics into strategies and plans to drive brand and portfolio growth at retail
•Provide Region Divisions adequate and appropriate ammunition to deliver AOP targets
•Contribute to NOBPT achievement through G&A, A&M, and mix management
•Drive regional portfolio prioritization and quarterly portfolio reviews, annual global portfolio review preparation, and communication of portfolio learning
•Build strategic brand and innovation skills to enable future growth
•Motivate and inspire the team, build strong organization capability & talent and create a trust and engaging environment


Qualifications

•Ability to manage cross-functional teams and facilitate the decision-making of a diverse team of senior Region leaders and influence Global decision-making via strong communication savvy and cross culture savvy

•Strong capability to build and execute strategies that deliver top and bottom-line results; P&L decisions. Keeping revenues and cost in balance. Making the tough financial decisions

•Ability to build and execute brand plans and innovation pipeline through essential strong marketing and innovation skills

•Experience in snacks brand marketing and business building

•Innovation expertise, with detailed process knowledge across functions

•Go-to-market experience

•Strong leadership skills to motivate and inspire the team, build strong organizational capability and talent, and create a trust, engaging environment

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