CAREERS TO SMILE ABOUT

At PepsiCo, you’ll discover a place where our mission is to create smiles around the world. With a portfolio of more than 500 beloved brands including, Gatorade, Lay’s and Quaker, our work touches millions of people every day.

At the heart of the company is a team of thinkers, creators, and problem-solvers who collaborate to innovate and turn ideas into action. Driven by innovation and a focus on creating joyful moments through food and drinks, our decisions are guided by consumer centricity, creating opportunities for our associates to do meaningful work and make a lasting impact in the communities we serve.

Whatever your role, you’ll be part of a global community that values your ideas and empowers you to make an impact, on your career and on the world around you.

The Opportunity

• TMarket Intelligence & Growth Strategy: Lead end‑to‑end analysis of sales, shopper behavior, and competitive dynamics across all distribution channels. Translate insights into actionable growth strategies that drive growth and unlock new consumption occasions.
  
• Cross‑Functional Business Partner: Act as a strategic partner to Sales, Sales Strategy, Brands, Catman, KAMs, Finance, Revenue, etc, by providing data‑driven recommendations that connect Key Business Opportunities and POS execution with overall business growth. Ensure initiatives are measurable, scalable, and aligned with corporate objectives.
  
• Point‑of‑Sale Excellence & Demand Generation: Design and execute integrated POS activations that combine promotions, branding, innovation launches, and seasonality campaigns. Ensure demand creation through impulse, differentiated and innovative activities while aligning execution with long‑term strategic objectives. (Assure Sales Team engagement and support across initiatives and opportunities)
  
• Brands and Portfolio : Partner Revenue Management portfolio reengineering and pricing strategies by evaluating product performance, whitespace opportunities, and innovation potential.

Your Impact

As Fld Mktg Analyst your responsibilities would consist of …

• Strategic Marketing Planning: Lead the design and execution of the annual Marketing Calendar, ensuring initiatives drive portfolio rotation, incremental demand, and sustainable growth across all POS channels.
• Forecasting & Business Processes: Build robust marketing forecasts and actively manage S&OP/S&OE processes to align demand planning with CAM growth targets, ensuring agility and accuracy in execution.
• Portfolio Growth & Innovation: Execute promotions, innovation launches, and whitespace initiatives as part of the strategic marketing plan, brands positioning to capture new consumption occasions and expand market share in OT.
• Market Intelligence & Opportunity Identification: Conduct weekly market visits and continuous monitoring to identify execution gaps, whitespace opportunities, and shopper trends, translating insights into actionable strategies.
• Performance Measurement & Reporting: Develop and analyze weekly and monthly reports on all initiatives across assigned countries, providing strategic recommendations to MU and BU leadership for decision‑making.
• Physical Availability & Visibility: Guarantee optimal execution at POS by aligning exhibition vehicles, merchandising, and POS materials to maximize visibility and shopper engagement for core portfolio, promotions, innovations, and whitespace initiatives.
• Sales Force Enablement: Communicate initiatives, changes, and results effectively to the sales force, equipping them with the tools and insights needed to drive execution and growth.
• Business Planning & Portfolio Optimization: Lead the development and execution of business plans for local promotions, product reengineering, and whitespace initiatives, ensuring alignment with strategic growth objectives.
• Data‑Driven Decision Support: Consolidate sales information and market trends to provide leadership with actionable insights that impact both top line and bottom line performance.
• A&M Stewardship: Manage and control Advertising & Marketing investments, ensuring efficient allocation of resources and maximizing ROI across initiatives.

Who Are We Looking For?

• Education: Bachelor’s degree in Marketing, Business Administration, Industrial Engineering or related field .

• Skills: creative, agile, collaborative, practical, capable of teamwork, integrity, verbal ability, excellent interpersonal relationships, dynamic and enthusiastic.

• MS Office skills is a must, highly skill in MS EXCEL and AI.

• Languages: preferably English as a second language

• Experience: 5 year in similar roles.

• Strong analytical & strategic thinking and numerical skills

• Results‑oriented, with a track record of driving growth and market share

• Ability to work in Team environment and Self-management (able to organize projects, priorities and deliverables across Multi functional Teams)

• Proven ability to translate insights into actionable business recommendations

• Expertise in POS execution and Brand activation to generate demand

• Expert in Growth Navigator and 5 Steps to Smiles.

If this is an opportunity that interests you, we encourage you to apply even if you do not meet 100% of the requirements.

What can you expect from us:

• Opportunities to learn and develop every day through a wide range of programs.
• Internal digital platforms that promote self-learning.
• Development programs according to Leadership skills.
• Specialized training according to the role.
• Learning experiences with internal and external providers.
• We love to celebrate success, which is why we have recognition programs for seniority, behavior, leadership, moments of life, among others.
• Financial wellness programs that will help you reach your goals in all stages of life.
• A flexibility program that will allow you to balance your personal and work life, adapting your working day to your lifestyle.
• And because your family is also important to us, they can also enjoy benefits such as our Wellness Line, thousands of Agreements and Discounts, Scholarship programs for your children, Aid Plans for different moments of life, among others.

We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We respect and value diversity as a work force and innovation for the organization.