Own and independently manage moderately complex AFH and occasion-based platform workstreams across Meal, OPKA partnerships, AFH Cultural& Tourism activations, Digital and PR, translating approved strategies into integrated execution, resolving roadblocks with sound judgment, and delivering high-quality outcomes on time, on brief and in line with brand standards.

• Independently own assigned AFH marketing workstreams across AFH Cultural &Tourism, OPKA & PR scopes, managing defined channels, assets, activations or partner executions end to end.

• Translate consumer, business and brand inputs into clear briefs and integrated execution plans; coordinate agencies and cross-functional teams on development, adaptation and rollout.

• Manage timelines, deliverables, trackers, dependencies and quality for assigned workstreams, applying best practices and providing clear guidance where needed.

• Exercise a high level of judgment to identify and resolve execution roadblocks, including quality gaps, delays and unclear feedback, escalating only when business decisions are required.

• Lead campaign post-reviews for assigned workstreams by interpreting results, identifying learnings and recommending practical course-correcting actions to improve future execution.

• Manage A&M budgets and agency contracts in line with China DOA and financial policies, ensuring disciplined investment, accurate tracking and delivery against commitments.

• Ability to independently manage moderately complex projects and workstreams, making timely decisions and resolving roadblocks as they occur.

• Ability to leverage consumer research, brand performance data and business context to identify growth opportunities and refine marketing actions.

• Ability to translate approved strategy into clear briefs, integrated plans and high-quality 360° execution across online and offline touchpoints.

• Strong creative judgment and brand stewardship, ensuring consistent brand representation across consumer interactions.

• Strong cross-functional and agency leadership, with the ability to influence stakeholders and guide others on best practices without formal authority.

• High degree of planning, project management, process discipline and financial stewardship.

• Clear written and verbal communication, including strong presentation and recommendation skills.

• Previous PR background experience is a plus.

• Fluency in spoken and written Chinese; strong oral and written English.

• Self-motivated, accountable and passionate about building brands and delivering business impact.